Over the forecast period, surface care is projected to see good-to-healthy retail volume and fast retail value (constant 2022 prices) growth. Higher prices in an inflationary environment will push value sales, but the pandemic experience is predicted to leave a lasting legacy in light of heightened awareness of the importance of cleanliness, hygiene and sanitation.
Having performed well towards the end of the review period, descalers is set to be among the fastest-growing categories in retail volume and value (constant 2022 prices) terms over the forecast period. The heightened demand for descalers is based on the deterioration of the quality of water in the central water supply.
New products designed to clean larger surface areas are also likely to be launched. Convenience will remain a key factor as consumers become increasingly pressed for time in line with the resumption of hectic lifestyles.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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