Surface Care in Tunisia

March 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Surface Care industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Surface Care industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Surface Care in Tunisia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Surface Care in Tunisia?
  • Which are the leading brands in Surface Care in Tunisia?
  • How are products distributed in Surface Care in Tunisia?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Surface Care in Tunisia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Virus threat leads to growth of surface care products in 2020
Communication campaigns by authorities and players lead to increased demand in 2020
Multi-purpose cleaners will continue to benefit from price-sensitivity

RECOVERY AND OPPORTUNITIES

Despite expected decline in sales growth, demand is likely to increase over the forecast period
New products likely to be launched over the forecast period thanks to increase in demand
Growing awareness of health and hygiene expected to help boost growth of surface care products

CATEGORY DATA

Table 1 Sales of Surface Care by Category: Value 2015-2020 Table 2 Sales of Surface Care by Category: % Value Growth 2015-2020 Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2020 Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Surface Care: % Value 2016-2020 Table 6 LBN Brand Shares of Surface Care: % Value 2017-2020 Table 7 Forecast Sales of Surface Care by Category: Value 2020-2025 Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025

Home Care in Tunisia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?

MARKET INDICATORS

Table 9 Households 2015-2020

MARKET DATA

Table 10 Sales of Home Care by Category: Value 2015-2020 Table 11 Sales of Home Care by Category: % Value Growth 2015-2020 Table 12 NBO Company Shares of Home Care: % Value 2016-2020 Table 13 LBN Brand Shares of Home Care: % Value 2017-2020 Table 14 Penetration of Private Label in Home Care by Category: % Value 2015-2020 Table 15 Distribution of Home Care by Format: % Value 2015-2020 Table 16 Distribution of Home Care by Format and Category: % Value 2020 Table 17 Forecast Sales of Home Care by Category: Value 2020-2025 Table 18 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Surface Care research and analysis database.

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