Surface care is set to see a healthy performance over the forecast period. While growth will be much higher in current value, as opposed to volume terms, this will be due mainly to inflationary pressures, which will impact manufacturer operating costs, leading to an increase in unit prices However, the pandemic has led to a shift in consumer behaviour, with the result that Tunisians are expected to pay fear greater attention to household sanitation and hygiene over the forecast period, supporting demand for surface area products.
Demand for surface care products once regarded as niche, such as wash and wax floor cleaners, window and glass cleaners, oven cleaners and scouring agents, are expected to increase over the forecast period, in line with their growing availability in modern grocery retailers. With more women entering the workforce, growth will be further driven by a heightened consumer demand for convenient, specialised products which offer genuine time-saving solutions.
During the forecast period, surface care, like other areas of home care, is set to benefit from shifting retail trends in Tunisia. The value share of products sold through souks and traditional grocery retailers is set to fall, although it will remain the dominant channel as a result of the huge number of outlets spread across the country.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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