Executive Summary

Feb 2019
PROSPECTS
Consumer spending on surface care to increase in sophistication, depending on socioeconomic segments

Chlorine bleach and standard powder detergents are often used by lower-income consumers to clean surfaces in Bolivia. In addition, most consumers consider the disinfectant properties of chlorine bleach ideal for preventing health issues and, because of this, its use is popular in health centres and public toilets.

Housing expansion drives demand for surface cleaning

Demographic expansion in main cities has increased the major demand for housing, and for this reason surface care has also expanded in a major number of products, mainly in basic functions for windows/glass cleaners, multi-purpose cleaners and home care disinfectants. Most players have focused their strategies on low prices for major volume sales, sacrificing quality, which has been well received by consumers.

Additional properties beyond cleaning increase expectation in surface care

In line with health trends within nutrition, and health and wellness across middle- to high-income groups, is also increasing consumer awareness related to the need for a healthy living environment, with the demand for products that offer specific characteristics and relaxing fragrances. Antibacterial properties in surface care, specifically for floor cleaners, home care disinfectants, kitchen cleaners and multi-purpose cleaners, are becoming increasingly available.

COMPETITIVE LANDSCAPE
Astrix continues to lead surface care

Astrix continued to lead surface care in Bolivia with a dominant value share in 2018. The company has an extensive portfolio of products and a strong distribution system which ensures availability of these products in modern and traditional channels at affordable prices.

Domestic players dominate with competitive prices

Domestic brands hold strong positions in surface care in Bolivia, while imported brands lag in terms of value share. Domestic manufacturers can position their brands using low-pricing strategies due to their low costs.

Surface wipes to remain niche

Kimberly-Clark has also increased its shelf space at supermarkets by expanding its surface wipes, the only player offering this type of product, however, wipes are likely to remain a niche segment because of their higher prices compared to traditional surface cleaning products. Surface care companies do not invest in TV advertising in Bolivia.

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Surface Care in Bolivia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Bolivia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in Bolivia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in Bolivia market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Surface Care in Bolivia?
  • What are the major brands in Bolivia?
  • What are the fastest growth categories within surface care?
  • What are the key new product launches in the polishes market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Surface Care in Bolivia - Category analysis

HEADLINES

PROSPECTS

Consumer spending on surface care to increase in sophistication, depending on socioeconomic segments
Housing expansion drives demand for surface cleaning
Additional properties beyond cleaning increase expectation in surface care

COMPETITIVE LANDSCAPE

Astrix continues to lead surface care
Domestic players dominate with competitive prices
Surface wipes to remain niche

CATEGORY DATA

Table 1 Sales of Surface Care by Category: Value 2013-2018
Table 2 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2014-2018
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2014-2018
Table 5 NBO Company Shares of Surface Care: % Value 2014-2018
Table 6 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 7 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

Home Care in Bolivia - Industry Overview

EXECUTIVE SUMMARY

Innovation and low prices benefit Bolivian consumers
Convenience is an increasing trend in the home care offer
Being local is a strength
Distribution in Bolivia remains largely unchanged
Uncertain political scenario represents challenge to home care industry

MARKET INDICATORS

Table 9 Households 2013-2018

MARKET DATA

Table 10 Sales of Home Care by Category: Value 2013-2018
Table 11 Sales of Home Care by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Home Care: % Value 2014-2018
Table 13 LBN Brand Shares of Home Care: % Value 2015-2018
Table 14 Distribution of Home Care by Format: % Value 2013-2018
Table 15 Distribution of Home Care by Format and Category: % Value 2018
Table 16 Forecast Sales of Home Care by Category: Value 2018-2023
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources