Surface care has already felt a positive impact from the entrance of new players in 2022, driving sales of surface care, and this trend is expected to continue notably at the start of the forecast period. Domestic company Milcar Srl may be a new player in home care, but it is adding value to surface care alongside Industrias Soprastelle Srl with its new brand Hogar Inteligente.
Promotional campaigns have been a key driver of surface care products in 2022 by creating awareness and stimulating trial at point of sale. Consumers are typically rewarded with gifts such as wipes, a product refill offer at lower prices, or a sample of other surface care products.
New players are predicted to expand the range of low-priced products on offer in the coming years. Milcar Srl is a new player in surface care and will leverage its position to expand sales in both the traditional and modern channel.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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