Surface care will respond negatively to the pandemic in 2020 overall as current value sales decline significantly. As the economy continues to worsen in response to the pandemic, many families have seen their disposable incomes reduced and therefore have has to economise throughout all their spending.
Prior to the pandemic, kitchen cleaners were becoming increasingly popular amongst Bolivian consumers due to the growing awareness of this product and the properties it possesses such as degreasing. This trend is not expected to change in response to the outbreak of COIVD-19 in 2020 overall.
In a bid to continue generating sales amidst the pandemic, many players have introduced promotional campaigns that offer consumers a free gift relating to cleaning. Strategies such as this prove successful in keeping awareness from consumers regarding particular brands.
In 2021, surface care products is expected to start recovering and will return to seeing current value growth in line with the economy gradually recovering. Bathroom floor, and kitchen cleaners in particular will continue to perform well over the forecast period as consumers will continue to be anxious regarding the hygiene of their homes in order to prevent possible contagion of the virus.
Over the forecast period, the pandemic is expected to continue increasing consumer awareness of healthy living and the environment. These increased interests will therefore drive demand for products that offer specific characteristics and relaxing fragrances.
At the end of 2020, Unilever Andina launched a new surface care product under its umbrella brand Surf. Surf is a popular brand of powder detergent that is not only low priced but also has a good image amongst consumers.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Surface Care research and analysis database.
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