Disinfectant claims became very popular during the coronavirus crisis and have been highlighted on packaging and labels since, with consumers looking for promises of 99.9% efficacy in killing bacteria or viruses and willing to pay extra for products that offered them.
In post-pandemic Costa Rica consumers are enjoying spending more time outside of their home again, following two years of lockdowns and seclusion. However, many have become accustomed to a more home-centred life and see its advantages and benefits.
As brand loyalty continues to be of little importance when it comes to buying surface care products, distribution channels are rising in significance. Costa Ricans are increasingly purchasing their surface care products in discounters such as Pequeño Mundo, Shoppers and El Rey where they can buy private label lines at the lowest prices, or in smaller retailers like Asian stores that also offer non-branded alternatives.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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