Surface Care in Costa Rica

April 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Surface Care industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Surface Care industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Surface Care in Costa Rica report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Surface Care in Costa Rica?
  • Which are the leading brands in Surface Care in Costa Rica?
  • How are products distributed in Surface Care in Costa Rica?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Surface Care in Costa Rica - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Notable upturn in demand for surface care in 2020 due to stockpiling and greater focus on hygiene in the home
Niche of all purpose cleaning wipes continues to appeal to affluent households
Consolidated competitive landscape with Colgate-Palmolive continuing to gain share in 2020

RECOVERY AND OPPORTUNITIES

Further growth potential for surface care due to ongoing focus on preventative health trend
Further innovation and switch to ecological brands to support higher value growth
Price-sensitive consumers likely to favour multifunctional surface care

CATEGORY DATA

Table 1 Sales of Surface Care by Category: Value 2015-2020 Table 2 Sales of Surface Care by Category: % Value Growth 2015-2020 Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2020 Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Surface Care: % Value 2016-2020 Table 6 LBN Brand Shares of Surface Care: % Value 2017-2020 Table 7 Forecast Sales of Surface Care by Category: Value 2020-2025 Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025

Home Care in Costa Rica - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?

MARKET INDICATORS

Table 9 Households 2015-2020

MARKET DATA

Table 10 Sales of Home Care by Category: Value 2015-2020 Table 11 Sales of Home Care by Category: % Value Growth 2015-2020 Table 12 NBO Company Shares of Home Care: % Value 2016-2020 Table 13 LBN Brand Shares of Home Care: % Value 2017-2020 Table 14 Penetration of Private Label in Home Care by Category: % Value 2015-2020 Table 15 Distribution of Home Care by Format: % Value 2015-2020 Table 16 Distribution of Home Care by Format and Category: % Value 2020 Table 17 Forecast Sales of Home Care by Category: Value 2020-2025 Table 18 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Surface Care research and analysis database.

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