With the increased focus on hygiene brought about by the pandemic having recently strengthened the penetration of home care wipes in Peru, demand for such products is expected to remain buoyant over the forecast period. Impregnated wet wipes – specifically all purpose cleaning wipes – will continue to account for the lion’s share of total sales, though new launches, marketing activities and improvements in distribution should also help to stimulate interest in other product types such as floor cleaning systems.
In keeping with trends that are increasingly visible across home care in Peru, the issue of sustainability looks set to exert a greater influence over purchasing decisions and competitive strategies within surface care during the forecast period. As more people take proactive steps to reduce their environmental footprint, manufacturers and retailers will seek to gain an advantage by expanding their offer of products with eco-friendly formulas and packaging formats.
Peruvians are expected to remain cautious in their spending decisions over the forecast period, not only due to the recent surge in living costs but also because of mounting concern that economic conditions in the country will deteriorate as a result of ongoing political instability. Accordingly, demand for task-specific surface care products is likely to be subdued as many consumers become inclined to favour more versatile alternatives that offer better value for money.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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