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Country Report

Surface Care in

Surface Care in Peru

16 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Deep cleaning demands different products

Most Peruvians still maintain old cleaning traditions, typically involving a combination of water and laundry powder detergent, followed by alcohol and/or sodium bicarbonate. As a result, this form of cleaning has had a great impact on growth in surface care.

Profile of Peruvian women is changing

In Peru, it is usually women that purchase surface care products and perform household chores. However, the lifestyles of Peruvian women are gradually evolving in line with the increasingly hectic pace of modern life (especially in Lima).

Consumers react positively to promotions

Peruvian consumers are very price sensitive and react positively to promotions related to product price reduction such as “buy 2 and get 3” or enticing discounts such as 50% off the second product or a free small bottle for the purchase of large presentations. These promotions are usually held by supermarkets and hypermarkets, supporting the growth of modern distribution channels.

COMPETITIVE LANDSCAPE

Specialised products vs brands with wide portfolios

Manufacturers tend to follow one of two strategies. On the one hand, there are brands that offer a wide range of products such as Sapolio, which produces hard surface cleaners, disinfectants, kitchen cleaners and window cleaners, among many other options.

Private label ranges continue to expand

Regarding hard surface care products, consumers do not tend to search for very specialised products since the main attribute that they are looking for is a nice aroma. Therefore, private label ranges can meet requirements, usually at a lower unit price and also enjoy the advantage of having the best shelf space in modern retailers.

Only standard brands available

As mentioned above, Peruvian consumers are only just beginning to recognise the benefits of products such as bathroom and kitchen cleaners, with demand currently limited to those with higher purchasing power. However, specific surface care products tend to only be available in standard versions since consumers are not willing to pay extra for only minimal added value.

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Samples

Surface Care Market Sample Report Surface Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in Peru market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Surface Care in Peru?
What are the major brands in Peru?
What are the fastest growth categories within surface care?
What are the key new product launches in the polishes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Surface Care in Peru - Category analysis

HEADLINES

PROSPECTS

Deep cleaning demands different products

Profile of Peruvian women is changing

Consumers react positively to promotions

COMPETITIVE LANDSCAPE

Specialised products vs brands with wide portfolios

Private label ranges continue to expand

Only standard brands available

CATEGORY DATA

Table 1 Sales of Surface Care by Category: Value 2013-2018
Table 2 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Surface Care: % Value 2014-2018
Table 6 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2018
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2018
Table 9 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

Home Care in Peru - Industry Overview

EXECUTIVE SUMMARY

Economic slowdown negatively affects home care growth

Development of new areas limited by tradition

Private label operators continue to increase penetration

Consumers seeking to save time drive innovation in laundry care

Peruvian consumers to continue gradually changing habits

MARKET INDICATORS

Table 11 Households 2013-2018

MARKET DATA

Table 12 Sales of Home Care by Category: Value 2013-2018
Table 13 Sales of Home Care by Category: % Value Growth 2013-2018
Table 14 NBO Company Shares of Home Care: % Value 2014-2018
Table 15 LBN Brand Shares of Home Care: % Value 2015-2018
Table 16 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 17 Distribution of Home Care by Format: % Value 2013-2018
Table 18 Distribution of Home Care by Format and Category: % Value 2018
Table 19 Forecast Sales of Home Care by Category: Value 2018-2023
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Surface Care in Peru

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Deep cleaning demands different products

Profile of Peruvian women is changing

Consumers react positively to promotions

COMPETITIVE LANDSCAPE

Specialised products vs brands with wide portfolios

Private label ranges continue to expand

Only standard brands available

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Surface Care in Peru - Category analysis

HEADLINES

PROSPECTS

Deep cleaning demands different products

Profile of Peruvian women is changing

Consumers react positively to promotions

COMPETITIVE LANDSCAPE

Specialised products vs brands with wide portfolios

Private label ranges continue to expand

Only standard brands available

CATEGORY DATA

Home Care in Peru - Industry Overview

EXECUTIVE SUMMARY

Economic slowdown negatively affects home care growth

Development of new areas limited by tradition

Private label operators continue to increase penetration

Consumers seeking to save time drive innovation in laundry care

Peruvian consumers to continue gradually changing habits

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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