Surface Care in Belgium

February 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Surface Care industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Surface Care industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Surface Care in Belgium report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Surface Care in Belgium?
  • Which are the leading brands in Surface Care in Belgium?
  • How are products distributed in Surface Care in Belgium?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Surface Care in Belgium - Category analysis

KEY DATA FINDINGS

2020 IMPACT

More home time and greater concern for hygiene brought on by COVID-19 leads to double-digit growth for several surface care categories in 2020
Sprays and wet wipes continue to generate high interest, with COVID-19 creating greater need for disposable wet wipes with disinfectant properties in 2020
Multi-purpose cleaners remain by far the most used surface care products in 2020

RECOVERY AND OPPORTUNITIES

Burst of volume growth for surface care brought on by the pandemic in 2020 is expected to diminish in 2021 as most people resume their normal routines
Demographic changes in Belgium, with more people moving to smaller living spaces, will continue to dampen demand for surface care over the forecast period
Surface care innovation is set to be centred on eco-friendly concentrated products and products with disinfectant attributes over the forecast period

CATEGORY DATA

Table 1 Sales of Surface Care by Category: Value 2015-2020 Table 2 Sales of Surface Care by Category: % Value Growth 2015-2020 Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2020 Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2020 Table 5 NBO Company Shares of Surface Care: % Value 2016-2020 Table 6 LBN Brand Shares of Surface Care: % Value 2017-2020 Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2016-2020 Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2020 Table 9 Forecast Sales of Surface Care by Category: Value 2020-2025 Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025

Home Care in Belgium - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?
Chart 1 Home Care Value Sales Growth Scenarios: 2018-2025 Chart 2 Home Care Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 11 Households 2015-2020

MARKET DATA

Table 12 Sales of Home Care by Category: Value 2015-2020 Table 13 Sales of Home Care by Category: % Value Growth 2015-2020 Table 14 NBO Company Shares of Home Care: % Value 2016-2020 Table 15 LBN Brand Shares of Home Care: % Value 2017-2020 Table 16 Penetration of Private Label in Home Care by Category: % Value 2015-2020 Table 17 Distribution of Home Care by Format: % Value 2015-2020 Table 18 Distribution of Home Care by Format and Category: % Value 2020 Table 19 Forecast Sales of Home Care by Category: Value 2020-2025 Table 20 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Surface Care research and analysis database.

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