Sales of surface care are expected to slowly recover over the forecast period. As consumers spend more time outside the home, there are likely to be fewer opportunities for growth within surface care.
Toward the end of the review period, concentrated surface care products in capsule format began to appear on store shelves in Belgium and on online platforms such as Bol.com and Amazon.
In part due to greater environmental awareness, but also to the decline in consumer purchasing power, more and more people are making their own surface care products, using more natural ingredients such as vinegar, lemon and baking soda. Indeed, traditional surface care products contain harsh chemicals that are harmful to human health and the environment.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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