Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Surface Care in

Surface Care in the United Arab Emirates

Feb 2021

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

COVID-19 drives hygiene concern and thus demand for products in surface care

Following the outbreak of COVID-19 in the UAE, hygiene became a more central concern for many consumers as people, naturally, feared infection from the COVID-19 virus. With a global spotlight on health and hygiene, demand for surface care products increased considerably in 2020.

Consumers up their cleaning schedules during home seclusion as Dettol retains leadership

During the COVID-19 pandemic, consumers spent more time at home, thereby increasing the need for cleaning as well as the time that consumers had available to clean their homes. This was spurred by the hygiene awareness that the COVID-19 pandemic sparked as consumers sought to reduce the possibility of contracting COVID-19 wherever possible in 2020.

Multi-purpose cleaners continue to grow as consumers opt for convenience

Multi-purpose cleaners continued to register strong growth in 2020, alongside bathroom cleaners which also performed well during the COVID-19 pandemic. Consumers’ preference in the United Arab Emirates has always inclined towards multi-purpose products.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Surface Care Market Sample Report Surface Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in United Arab Emirates market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Surface Care in United Arab Emirates?
What are the major brands in United Arab Emirates?
What are the fastest growth categories within surface care?
What are the key new product launches in the polishes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Want to find out more about this report?

Request more information

Surface Care in the United Arab Emirates - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 drives hygiene concern and thus demand for products in surface care

Consumers up their cleaning schedules during home seclusion as Dettol retains leadership

Multi-purpose cleaners continue to grow as consumers opt for convenience

RECOVERY AND OPPORTUNITIES

Players focus on scientific innovation to attract consumers

Companies target price sensitive consumers with intense promotions

Local brands set to penetrate surface care in the coming years as private label expands

CATEGORY DATA

Table 1 Sales of Surface Care by Category: Value 2015-2020
Table 2 Sales of Surface Care by Category: % Value Growth 2015-2020
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2020
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Surface Care: % Value 2016-2020
Table 6 LBN Brand Shares of Surface Care: % Value 2017-2020
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2016-2020
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2020
Table 9 Forecast Sales of Surface Care by Category: Value 2020-2025
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025

Home Care in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

Chart 1 Home Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Home Care Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 11 Households 2015-2020

MARKET DATA

Table 12 Sales of Home Care by Category: Value 2015-2020
Table 13 Sales of Home Care by Category: % Value Growth 2015-2020
Table 14 NBO Company Shares of Home Care: % Value 2016-2020
Table 15 LBN Brand Shares of Home Care: % Value 2017-2020
Table 16 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 17 Distribution of Home Care by Format: % Value 2015-2020
Table 18 Distribution of Home Care by Format and Category: % Value 2020
Table 19 Forecast Sales of Home Care by Category: Value 2020-2025
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Surface Care in the United Arab Emirates

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 drives hygiene concern and thus demand for products in surface care

Consumers up their cleaning schedules during home seclusion as Dettol retains leadership

Multi-purpose cleaners continue to grow as consumers opt for convenience

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Surface Care in the United Arab Emirates - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 drives hygiene concern and thus demand for products in surface care

Consumers up their cleaning schedules during home seclusion as Dettol retains leadership

Multi-purpose cleaners continue to grow as consumers opt for convenience

RECOVERY AND OPPORTUNITIES

Players focus on scientific innovation to attract consumers

Companies target price sensitive consumers with intense promotions

Local brands set to penetrate surface care in the coming years as private label expands

CATEGORY DATA

Home Care in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports