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Country Report

Surface Care in

Surface Care in the United Arab Emirates

15 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sophisticated products suffer

Surface care held no surprises in 2017. As consumer confidence and spending were negatively affected towards the end of the review period, consumers limited their impulse purchases.

Specialisation and multi-purpose products save the year for surface care

On the other hand, surface care witnessed a strong trend towards specialisation over the review period. Consumers demonstrated great interest in specialist products such as window/glass cleaners, which benefited from the trend, registering the strongest growth rates in surface care in 2017.

Promotions drive strong volume growth

Average unit prices witnessed a minor decline across most surface care products in 2017 due to heavy promotional activities within retailers, especially hypermarkets. As more discounts, product bundling, and buy-one-get-one-free offers appeared, average unit prices declined marginally.

COMPETITIVE LANDSCAPE

Private label gains ground in surface care

With consumers placing price among the top factors within their purchasing decision tree, private label is in a position to take a bigger slice of the cake. Product lines such as Carrefour and Lulu are focusing on promotions, placing their products in premium positions within their stores while offering two-for-one offers and significant discounts.

The leader continues its strong performance

On another note, Reckitt Benckiser Arabia continued to lead surface care in 2017. The company managed to increase its share due to the strong marketing efforts for its flagship Dettol brand.

Promotions have a very strong hand in the development of the competitive landscape

Even though surface care is subject to some of the major trends in the country, such as health and wellness, specialisation and premiumisation, promotion remains one of the strongest factors to influence brand ranking and performance. As simple as it seems, the stronger the promotions for any brand, the better its performance in retail stores.

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Surface Care Market Sample Report Surface Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in United Arab Emirates market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Surface Care in United Arab Emirates?
What are the major brands in United Arab Emirates?
What are the fastest growth categories within surface care?
What are the key new product launches in the polishes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Surface Care in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Sophisticated products suffer

Specialisation and multi-purpose products save the year for surface care

Promotions drive strong volume growth

COMPETITIVE LANDSCAPE

Private label gains ground in surface care

The leader continues its strong performance

Promotions have a very strong hand in the development of the competitive landscape

CATEGORY DATA

Table 1 Sales of Surface Care by Category: Value 2012-2017
Table 2 Sales of Surface Care by Category: % Value Growth 2012-2017
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Surface Care: % Value 2013-2017
Table 6 LBN Brand Shares of Surface Care: % Value 2014-2017
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2017
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2017
Table 9 Forecast Sales of Surface Care by Category: Value 2017-2022
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022

Home Care in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

Tough economic challenges in the country negatively affect home care

Promotions often replace effective marketing

While private label continues to grow, innovation begins to pay back

New product development focuses on packaging and technology

It is time for a more rapid pace in innovation

MARKET INDICATORS

Table 11 Households 2012-2017

MARKET DATA

Table 12 Sales of Home Care by Category: Value 2012-2017
Table 13 Sales of Home Care by Category: % Value Growth 2012-2017
Table 14 NBO Company Shares of Home Care: % Value 2013-2017
Table 15 LBN Brand Shares of Home Care: % Value 2014-2017
Table 16 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 17 Distribution of Home Care by Format: % Value 2012-2017
Table 18 Distribution of Home Care by Format and Category: % Value 2017
Table 19 Forecast Sales of Home Care by Category: Value 2017-2022
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Surface Care in the United Arab Emirates

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sophisticated products suffer

Specialisation and multi-purpose products save the year for surface care

Promotions drive strong volume growth

COMPETITIVE LANDSCAPE

Private label gains ground in surface care

The leader continues its strong performance

Promotions have a very strong hand in the development of the competitive landscape

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Surface Care in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Sophisticated products suffer

Specialisation and multi-purpose products save the year for surface care

Promotions drive strong volume growth

COMPETITIVE LANDSCAPE

Private label gains ground in surface care

The leader continues its strong performance

Promotions have a very strong hand in the development of the competitive landscape

CATEGORY DATA

Home Care in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

Tough economic challenges in the country negatively affect home care

Promotions often replace effective marketing

While private label continues to grow, innovation begins to pay back

New product development focuses on packaging and technology

It is time for a more rapid pace in innovation

MARKET INDICATORS

MARKET DATA

SOURCES

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