Surface care offers further growth and development potential in the United Arab Emirates, driven by increased household spending and an emphasis on hygiene. Given the increasing demand for environmentally-friendly, and organic home care products in the local market, which has been further influenced by social media campaigns aimed at raising awareness of preserving the planet, sustainability has now become a major concern for both manufacturers and consumers.
High inflation is expected to continue to impact the average unit price of surface care over the forecast period, with continued hikes for key products. This may encourage some consumers to gravitate towards cheaper products, resulting in a rise in the purchase of local brands and private label, which are more affordable, especially in home disinfectants, where they have significant market penetration through excellent product marketing, extensive shelf display, and competitive prices.
Window/glass cleaners are becoming increasingly popular in the United Arab Emirates, as glass surfaces must be cleaned on a regular basis due to sandstorms, and general wiping is deemed insufficient. Many local consumers have glass-fronted or glass-topped appliances and mirrors in their homes, in line with contemporary interior trends for a more upmarket look.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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