Surface Care in New Zealand

April 2022
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Surface Care industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Surface Care industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Surface Care in New Zealand report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Surface Care in New Zealand?
  • Which are the leading brands in Surface Care in New Zealand?
  • How are products distributed in Surface Care in New Zealand?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Surface Care in New Zealand - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Value sales decline in 2021, but remain well above pre-COVID-19 levels
Surface care one of the most segmented categories in home care
Penetration of green brands grows

PROSPECTS AND OPPORTUNITIES

Wipes likely to come under increased scrutiny
Work from home trend likely to influence category dynamics over the forecast period
Product performance likely to be front of mind post-COVID-19

CATEGORY DATA

Table 1 Sales of Surface Care by Category: Value 2016-2021 Table 2 Sales of Surface Care by Category: % Value Growth 2016-2021 Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021 Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021 Table 5 NBO Company Shares of Surface Care: % Value 2017-2021 Table 6 LBN Brand Shares of Surface Care: % Value 2018-2021 Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2021 Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2021 Table 9 Forecast Sales of Surface Care by Category: Value 2021-2026 Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026

Home Care in New Zealand - Industry Overview

EXECUTIVE SUMMARY

Home care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home care?
Chart 1 Home Care Value Sales Growth Scenarios: 2019-2026 Chart 2 Home Care Impact of Drivers on Value Sales: 2019-2026

MARKET INDICATORS

Table 11 Households 2016-2021

MARKET DATA

Table 12 Sales of Home Care by Category: Value 2016-2021 Table 13 Sales of Home Care by Category: % Value Growth 2016-2021 Table 14 NBO Company Shares of Home Care: % Value 2017-2021 Table 15 LBN Brand Shares of Home Care: % Value 2018-2021 Table 16 Penetration of Private Label in Home Care by Category: % Value 2016-2021 Table 17 Distribution of Home Care by Format: % Value 2016-2021 Table 18 Distribution of Home Care by Format and Category: % Value 2021 Table 19 Forecast Sales of Home Care by Category: Value 2021-2026 Table 20 Forecast Sales of Home Care by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources
The following categories and subcategories are included:

Surface Care

      • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
      • Wipes and Refills (Dry Electro-Static)
        • Cleaning Solution
        • Refill Wipes/Pads
      • Starter Kits/Trigger Device
      • All Purpose Cleaning Wipes
      • Furniture Polish Wipes
      • Toilet Care Wipes
      • Window/Glass Wipes
      • Other Impregnated Wipes
    • Starter Kits/Sweepers/Sticks (Excluding Wipes)
    • Wipes (Excluding Starter Kits/Sweepers/Sticks)
  • Bathroom Cleaners
  • Descalers
  • Drain Openers
    • Standard Floor Cleaners
    • Wash and Wax Floor Cleaners
  • Home Care Disinfectants
  • Kitchen Cleaners
  • Multi-Purpose Cleaners
  • Oven Cleaners
  • Scouring Agents
  • Window/Glass Cleaners

Surface Care

This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Surface Care research and analysis database.

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