Surface care will register moderate constant value growth over the forecast period. Population growth will support volume growth.
There is low consumer awareness of most surface care products, other than home care disinfectants, multi-purpose cleaners and also to a limited extent other products such as window/glass cleaners. This low demand means that many of the small independent grocers that dominate retail of home care in Nigeria do not carry much surface care products due to low turnover.
Consumers will be price sensitive over the forecast period, especially in inflation continues to increase. due to factors such as rising global energy prices and disruptions in the global supply chain.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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