Over the forecast period, surface cleaners is set to produce further retail value sales growth, despite declining sales of wipes - especially floor cleaning systems, which will be challenged by a high level of maturity and saturation, with wipes also suffering from the perception that they are damaging to the environment.
As eco-friendliness and sustainability are set to continue playing a growing role in future surface care sales, purchases of wipes will suffer. In addition, cleaners perceived as more aggressive and potentially harmful to the environment, or even health, include scouring agents.
Multipurpose cleaners is expected to see one of the best retail value and volume growth over the forecast period as consumers appreciate its versatile applicability and convenience. Kitchen cleaners are also set to post high-value growth, with the usage of this product still comparatively low at the end of the review period in Austria, allowing the product to have room for growth.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Surface Care industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See All of Our DefinitionsThis report originates from Passport, our Surface Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!