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Learn moreFeb 2019
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Surface care is benefiting from the ongoing trend towards natural and eco-friendly products, as well as the preference of consumers for more hygiene at home. Due to busy lifestyles, Austrians also increasingly opt for effective products that provide good results for a longer time.
The trend towards natural eco-friendly products continues to impact surface care. Growing awareness of environmental issues is expected to have a lasting impact on surface care, with brands investing more in the development and marketing of eco-friendly products.
Like in previous years, Austrians are known for conducting major clean-ups of their homes during early spring, similar to in neighbouring Germany and Switzerland. Indeed, it is thought that around 80% of Austrians cleaned their homes during the first weeks of spring in 2018, an increase from 2017.
Leading global players like Henkel, Procter & Gamble and Unilever continue to lead surface care sales in Austria. Henkel maintains its strong position within bathroom cleaners due to the high effectiveness and popularity of its Blue Star brand.
Cilit (Reckitt Benckiser) and Durgol (Düring AG) have strong sales shares within descalers due to high consumer brand awareness and continuous investment in innovation and new product launches. Furthermore, eco-friendly brands Frosch and Ecover continue to profit from growing environmental awareness.
Big global players benefit from strong consumer awareness, as well as the trend towards efficient high quality products for major home cleans. At the same time, branded products profit from the introduction of new product varieties aimed at specific surfaces/areas at home.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Austria with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Surface Care industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.
The Surface Care in Austria market research report includes:
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.