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Country Report

Surface Care in

Surface Care in Austria

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Rising demand for more effective and convenient products

Surface care is benefiting from the ongoing trend towards natural and eco-friendly products, as well as the preference of consumers for more hygiene at home. Due to busy lifestyles, Austrians also increasingly opt for effective products that provide good results for a longer time.

Shift towards eco-friendly products

The trend towards natural eco-friendly products continues to impact surface care. Growing awareness of environmental issues is expected to have a lasting impact on surface care, with brands investing more in the development and marketing of eco-friendly products.

Spring cleaning drives surface care sales

Like in previous years, Austrians are known for conducting major clean-ups of their homes during early spring, similar to in neighbouring Germany and Switzerland. Indeed, it is thought that around 80% of Austrians cleaned their homes during the first weeks of spring in 2018, an increase from 2017.

COMPETITIVE LANDSCAPE

Large companies continue to dominate and attract consumers

Leading global players like Henkel, Procter & Gamble and Unilever continue to lead surface care sales in Austria. Henkel maintains its strong position within bathroom cleaners due to the high effectiveness and popularity of its Blue Star brand.

Innovation and new product development key to attracting consumers

Cilit (Reckitt Benckiser) and Durgol (Düring AG) have strong sales shares within descalers due to high consumer brand awareness and continuous investment in innovation and new product launches. Furthermore, eco-friendly brands Frosch and Ecover continue to profit from growing environmental awareness.

Private label to increase pressure on brands, particularly in multipurpose cleaning

Big global players benefit from strong consumer awareness, as well as the trend towards efficient high quality products for major home cleans. At the same time, branded products profit from the introduction of new product varieties aimed at specific surfaces/areas at home.

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Samples

Surface Care Market Sample Report Surface Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in Austria market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Surface Care in Austria?
What are the major brands in Austria?
What are the fastest growth categories within surface care?
What are the key new product launches in the polishes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Surface Care in Austria - Category analysis

HEADLINES

PROSPECTS

Rising demand for more effective and convenient products

Shift towards eco-friendly products

Spring cleaning drives surface care sales

COMPETITIVE LANDSCAPE

Large companies continue to dominate and attract consumers

Innovation and new product development key to attracting consumers

Private label to increase pressure on brands, particularly in multipurpose cleaning

CATEGORY DATA

Table 1 Sales of Surface Care by Category: Value 2013-2018
Table 2 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Surface Care: % Value 2014-2018
Table 6 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2018
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2018
Table 9 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

Home Care in Austria - Industry Overview

EXECUTIVE SUMMARY

Home care posts positive performance in 2018

Austrians opting for convenient and effective products

Global players continue to dominate home care

Multifunctionality and innovation drive new product launches

Home care expected to continue developing

MARKET INDICATORS

Table 11 Households 2013-2018

MARKET DATA

Table 12 Sales of Home Care by Category: Value 2013-2018
Table 13 Sales of Home Care by Category: % Value Growth 2013-2018
Table 14 NBO Company Shares of Home Care: % Value 2014-2018
Table 15 LBN Brand Shares of Home Care: % Value 2015-2018
Table 16 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 17 Distribution of Home Care by Format: % Value 2013-2018
Table 18 Distribution of Home Care by Format and Category: % Value 2018
Table 19 Forecast Sales of Home Care by Category: Value 2018-2023
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Surface Care in Austria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Rising demand for more effective and convenient products

Shift towards eco-friendly products

Spring cleaning drives surface care sales

COMPETITIVE LANDSCAPE

Large companies continue to dominate and attract consumers

Innovation and new product development key to attracting consumers

Private label to increase pressure on brands, particularly in multipurpose cleaning

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Surface Care in Austria - Category analysis

HEADLINES

PROSPECTS

Rising demand for more effective and convenient products

Shift towards eco-friendly products

Spring cleaning drives surface care sales

COMPETITIVE LANDSCAPE

Large companies continue to dominate and attract consumers

Innovation and new product development key to attracting consumers

Private label to increase pressure on brands, particularly in multipurpose cleaning

CATEGORY DATA

Home Care in Austria - Industry Overview

EXECUTIVE SUMMARY

Home care posts positive performance in 2018

Austrians opting for convenient and effective products

Global players continue to dominate home care

Multifunctionality and innovation drive new product launches

Home care expected to continue developing

MARKET INDICATORS

MARKET DATA

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