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Country Report

Surface Care in

Surface Care in Austria

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Growth spike in surface care as the pandemic coincides with annual spring clean

Surface care experienced a surge in demand in 2020 due to elevated hygiene and cleanliness standards in which consumers engaged during the height of the pandemic. Moreover, the onset of the pandemic coincided with spring in Austria, when local people are known to conduct major clean-ups of their homes.

Home care disinfectants benefits from consumer stockpiling

The fastest growth, however, was in home care disinfectants as well as cleaners offering additional elimination and protection from germs and bacteria. Much of the growth spike stemmed from stockpiling as consumers sought to ensure the cleanliness of their homes, particularly at the onset of this unprecedented health crisis.

Eco-friendly attributes fall behind in terms of consumer purchasing criteria in 2020 as priorities concentrate on combating COVID-19

In terms of priorities, eco-friendliness took a backseat in 2020, with functionality being prioritised as consumers battled COVID-19 and the avoidance of virus transmission. Despite an ongoing interest in natural eco-friendly products, the main purchasing factors remained efficacy and added levels of hygiene rather than secondary features such as more eco-friendly packaging.

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Surface Care Market Sample Report Surface Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Austria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in Austria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in Austria market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Surface Care in Austria?
What are the major brands in Austria?
What are the fastest growth categories within surface care?
What are the key new product launches in the polishes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Surface Care in Austria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Growth spike in surface care as the pandemic coincides with annual spring clean

Home care disinfectants benefits from consumer stockpiling

Eco-friendly attributes fall behind in terms of consumer purchasing criteria in 2020 as priorities concentrate on combating COVID-19

RECOVERY AND OPPORTUNITIES

Ongoing hygiene-consciousness characterises category sales in surface care

Less common cleaning tasks heightened during the pandemic recede while demand continues for multi-purpose antibacterial products

Growing significance in environmentally friendly surface care products

CATEGORY DATA

Table 1 Sales of Surface Care by Category: Value 2015-2020
Table 2 Sales of Surface Care by Category: % Value Growth 2015-2020
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2020
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Surface Care: % Value 2016-2020
Table 6 LBN Brand Shares of Surface Care: % Value 2017-2020
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2016-2020
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2020
Table 9 Forecast Sales of Surface Care by Category: Value 2020-2025
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025

Home Care in Austria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

Chart 1 Home Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Home Care Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 11 Households 2015-2020

MARKET DATA

Table 12 Sales of Home Care by Category: Value 2015-2020
Table 13 Sales of Home Care by Category: % Value Growth 2015-2020
Table 14 NBO Company Shares of Home Care: % Value 2016-2020
Table 15 LBN Brand Shares of Home Care: % Value 2017-2020
Table 16 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 17 Distribution of Home Care by Format: % Value 2015-2020
Table 18 Distribution of Home Care by Format and Category: % Value 2020
Table 19 Forecast Sales of Home Care by Category: Value 2020-2025
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Surface Care in Austria

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Growth spike in surface care as the pandemic coincides with annual spring clean

Home care disinfectants benefits from consumer stockpiling

Eco-friendly attributes fall behind in terms of consumer purchasing criteria in 2020 as priorities concentrate on combating COVID-19

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Surface Care in Austria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Growth spike in surface care as the pandemic coincides with annual spring clean

Home care disinfectants benefits from consumer stockpiling

Eco-friendly attributes fall behind in terms of consumer purchasing criteria in 2020 as priorities concentrate on combating COVID-19

RECOVERY AND OPPORTUNITIES

Ongoing hygiene-consciousness characterises category sales in surface care

Less common cleaning tasks heightened during the pandemic recede while demand continues for multi-purpose antibacterial products

Growing significance in environmentally friendly surface care products

CATEGORY DATA

Home Care in Austria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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