Surface care is predicted to show an increase in retail volume sales over the forecast period, as consumers are expected to continue frequent cleans. The hybrid form of working will continue to be popular, giving consumers more opportunities to clean their homes.
With Unilever having introduced a concentrated, multi-purpose cleaner, this is likely to be a trend noted across the coming years, as seen in concentrated liquid detergents. Concentrated products use less plastic packaging and, as in laundry care, competitors are expected to introduce their own products over the forecast period.
A majority of consumers are interested in environmentally friendly products focusing on harmless chemicals while providing effective cleaning. Eco-products in surface cleaners continued to grow in 2022 as more consumers became eco-aware and the demand for these products increased.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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