Surface care responded well to the pandemic as current value sales increased rapidly in 2020. The main reason for this was due to the increased concern regarding hygiene and sanitation, with many consumers spending more time cleaning, likely using more products when they do so.
Naturally, after performing well in response to the pandemic in 2020, surface cleaners has witnessed current value decline in 2021 as a normalisation occurs. Consumers have returned to work and have therefore been spending less time at home cleaning.
Since the outbreak of COVID-19, private label has been performing remarkably well. The main reason for this is due to the financial repercussions of the pandemic, which has led many consumers to down trade to lower priced brands.
Over the forecast period, one of the main trends to drive growth will be the convenience trend, especially as consumers return to their pandemic routines. This will lead to a further rise in home care wipes.
Prior to the pandemic, brands such as Dettol and Sano were relatively new, but since the outbreak of COVID-19, have both enjoyed strong growth. Both brands launched 99.
In recent years, there has been a rising awareness of the elements and chemicals used in home care products, and surface care is no exception. Consumers are becoming increasingly aware of the potentially harmful chemical used and are opting for more natural products or home remedies.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Surface Care industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See All of Our DefinitionsThis report originates from Passport, our Surface Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page