While surface care is expected to see continued decline in 2023, it is still not set to fall below the level of sales seen immediately before the COVID-19 crisis. Moreover, the category is expected to return to modest growth in the latter part of the forecast period.
iRobots and other robotic vacuum cleaners are becoming increasingly popular in the Israeli market. These appliances appeal to younger adult consumers who are both tech savvy and keen to reduce the amount of time and effort spent on cleaning their homes.
In recent years, there has been a rising awareness of the constituents and chemicals used in home care products, and surface care is no exception. Consumers are becoming increasingly aware of the potentially harmful chemicals used and are opting for more natural products or home remedies.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See All of Our DefinitionsThis report originates from Passport, our Surface Care research and analysis database.
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