During the forecast period, surface care is expected to see a modest decline in sales in volume terms. Growth will be restricted by the normalisation of cleaning habits, as fears over the transmission of the COVID-19 virus begin to wane.
The high inflationary environment is also expected to have an impact on sales, as consumers restrict expenditure on items not deemed as necessities, as well as trading down to lower-priced branded alternatives or private label offerings. Within this context, products offering multifunctionality will find favour, as consumers gravitate towards products with a value-for-money positioning.
Consistent with trends across the Norwegian home care market as a whole, sustainability concerns are set to increase over the forecast period, creating opportunities for brands to launch new products. Many consumers are expected to actively make purchasing decisions based on products’ environmental credentials, and as such, surface care players will need to demonstrate their activism in addressing consumers’ concerns through more naturally derived and biodegradable ingredient formulations and the use of recycled or recyclable packaging.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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