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Country Report

Surface Care in

Surface Care in Norway

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Interest in hygiene partners with home seclusion to boost sales of surface care

Due to the increased interest in hygiene and sanitation, partnered with more time spent within the household, surface care recorded a substantial boost in 2020, recording value growth of 6% compared to 2% in 2019. During the initial lockdown stages, when schools closed and consumers were asked to work from home, there was a surge in surface care sales, with consumers keen to stock up on items that would keep the home clean, sanitised and safe.

The demand for convenient and efficient solutions drives sales

The negative growth trend was reversed in 2019, and since then, performance has improved due to several factors. This includes a rising demand for convenient and efficient solutions along with sustainable options, both of which have added value.

Orkla retains its lead as private label offerings benefit from appealing quality-price ratios

Orkla continued to consolidate its leadership in 2020. The player offers a wide product portfolio, most notably through its leading Jif brand, which enjoys high brand recognition and an extensive distribution network.

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Surface Care Market Sample Report Surface Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in Norway market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Surface Care in Norway?
What are the major brands in Norway?
What are the fastest growth categories within surface care?
What are the key new product launches in the polishes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Surface Care in Norway - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Interest in hygiene partners with home seclusion to boost sales of surface care

The demand for convenient and efficient solutions drives sales

Orkla retains its lead as private label offerings benefit from appealing quality-price ratios

RECOVERY AND OPPORTUNITIES

Eco-friendly offerings drive up the average unit price across the forecast period

Multi-purpose wipes and impregnated wet wipes drive value growth across the coming years

Following the outbreak of COVID-19, e-commerce has the opportunity to drive growth

CATEGORY DATA

Table 1 Sales of Surface Care by Category: Value 2015-2020
Table 2 Sales of Surface Care by Category: % Value Growth 2015-2020
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2020
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Surface Care: % Value 2016-2020
Table 6 LBN Brand Shares of Surface Care: % Value 2017-2020
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2016-2020
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2020
Table 9 Forecast Sales of Surface Care by Category: Value 2020-2025
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025

Home Care in Norway - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

Chart 1 Home Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Home Care Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 11 Households 2015-2020

MARKET DATA

Table 12 Sales of Home Care by Category: Value 2015-2020
Table 13 Sales of Home Care by Category: % Value Growth 2015-2020
Table 14 NBO Company Shares of Home Care: % Value 2016-2020
Table 15 LBN Brand Shares of Home Care: % Value 2017-2020
Table 16 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 17 Distribution of Home Care by Format: % Value 2015-2020
Table 18 Distribution of Home Care by Format and Category: % Value 2020
Table 19 Forecast Sales of Home Care by Category: Value 2020-2025
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Surface Care in Norway

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Interest in hygiene partners with home seclusion to boost sales of surface care

The demand for convenient and efficient solutions drives sales

Orkla retains its lead as private label offerings benefit from appealing quality-price ratios

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Surface Care in Norway - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Interest in hygiene partners with home seclusion to boost sales of surface care

The demand for convenient and efficient solutions drives sales

Orkla retains its lead as private label offerings benefit from appealing quality-price ratios

RECOVERY AND OPPORTUNITIES

Eco-friendly offerings drive up the average unit price across the forecast period

Multi-purpose wipes and impregnated wet wipes drive value growth across the coming years

Following the outbreak of COVID-19, e-commerce has the opportunity to drive growth

CATEGORY DATA

Home Care in Norway - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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