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Country Report

Surface Care in

Surface Care in Norway

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Innovation being shaped by demand for efficacy and environmental considerations

New product development in surface care is largely being driven by consumer demand for greater convenience and efficacy, for example through more concentrated formulas, smaller bottle sizes or improved dirt removal. Some categories are also benefiting from innovative products with a focus on prevention, such as Jif Rørfrisk in drain openers, which can be used weekly in order to keep drains unclogged.

Continued price pressure from private label

Private label continued to grow its retail value share in 2018, particularly in surface care excluding wipes, where products are generally less differentiated than in home care wipes and floor cleaning systems. Major grocery retailers typically offer their own products in scouring agents, multi-purpose cleaners, floor cleaners, bathroom cleaners and window/glass cleaners, with their prices being much lower than those of brands.

COMPETITIVE LANDSCAPE

Orkla Home & Personal Care remains the clear category leader

Orkla Home & Personal care continued to lead surface care in 2018, thanks largely to the strength of its Jif brand. Jif offers a wide range of products in most surface care categories and benefits from strong distribution via the major grocery retailers.

Krefting & Co gains share as drain openers records strong growth

Krefting & Co further gained share in surface care in 2018 through its Plumbo brand. The brand derives nearly all of its value share from drain openers, in which it commands a dominant position.

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Samples

Surface Care Market Sample Report Surface Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in Norway market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Surface Care in Norway?
What are the major brands in Norway?
What are the fastest growth categories within surface care?
What are the key new product launches in the polishes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Surface Care in Norway - Category analysis

HEADLINES

PROSPECTS

Innovation being shaped by demand for efficacy and environmental considerations

Continued price pressure from private label

COMPETITIVE LANDSCAPE

Orkla Home & Personal Care remains the clear category leader

Krefting & Co gains share as drain openers records strong growth

CATEGORY DATA

Table 1 Sales of Surface Care by Category: Value 2013-2018
Table 2 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Surface Care: % Value 2014-2018
Table 6 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2018
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2018
Table 9 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

Home Care in Norway - Industry Overview

EXECUTIVE SUMMARY

Home care continues to record steady growth in 2018

Environmental considerations and sustainability emerge as key trends

Orkla Home & Personal Care defends its dominant position

Convenience, efficacy and eco-friendliness drive new product development

Further growth expected over the forecast period

MARKET INDICATORS

Table 11 Households 2013-2018

MARKET DATA

Table 12 Sales of Home Care by Category: Value 2013-2018
Table 13 Sales of Home Care by Category: % Value Growth 2013-2018
Table 14 NBO Company Shares of Home Care: % Value 2014-2018
Table 15 LBN Brand Shares of Home Care: % Value 2015-2018
Table 16 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 17 Distribution of Home Care by Format: % Value 2013-2018
Table 18 Distribution of Home Care by Format and Category: % Value 2018
Table 19 Forecast Sales of Home Care by Category: Value 2018-2023
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Surface Care in Norway

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Innovation being shaped by demand for efficacy and environmental considerations

Continued price pressure from private label

COMPETITIVE LANDSCAPE

Orkla Home & Personal Care remains the clear category leader

Krefting & Co gains share as drain openers records strong growth

Samples

Overview

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Table of Contents

Surface Care in Norway - Category analysis

HEADLINES

PROSPECTS

Innovation being shaped by demand for efficacy and environmental considerations

Continued price pressure from private label

COMPETITIVE LANDSCAPE

Orkla Home & Personal Care remains the clear category leader

Krefting & Co gains share as drain openers records strong growth

CATEGORY DATA

Home Care in Norway - Industry Overview

EXECUTIVE SUMMARY

Home care continues to record steady growth in 2018

Environmental considerations and sustainability emerge as key trends

Orkla Home & Personal Care defends its dominant position

Convenience, efficacy and eco-friendliness drive new product development

Further growth expected over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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