Surface care in Ireland is expected to see positive value CAGR, driven by steady demand for all areas, excluding wipes. Wipes are increasingly being viewed as wasteful and damaging to the planet, continuing to decline in volume over the forecast period as consumers become ever more ethically and environmentally conscious.
Floor cleaning systems are likely to keep falling out of favour as busier lifestyles increase in Ireland. With increasing disposal incomes and a dominant share of the working population, Irish consumers will continue to seek more efficient and advanced cleaning solutions - like washing vacuum cleaners, as well as contracting professional cleaning services.
E-commerce will continue to gain weight in surface care across the forecast period as mainstream retailers will focus on omnichannel strategies. E-commerce will have significant implications for stores, so offline players also need to rethink beyond adding a click-and-collect offering.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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