Surface care is projected to see steady growth in retail volume terms over the forecast period with similar growth expected in value terms (at constant 2022 prices) This is in part owing to the increasing competition among the various brands and products present in surface care, with companies likely to look to use discounts and promotions on dual packs/multipacks to help attract sales. This strategy should help attract more price sensitive consumers in Saudi Arabia, while it could also help encourage consumers to try a wider range of surface care.
Local brands and private label are expected to establish a stronger presence in surface care in the forecast period. These players are likely to respond to the increased demand for products that can keep homes safe from germs and viruses, with a strong focus on home care disinfectants.
Continuing the trend seen towards the end of the review period, manufacturers in surface care are expected to focus heavily on technological and scientific innovation during the forecast period, with increased efficacy being the main aim. This investment in new product development should help the most popular brands in surface care to retain the loyalty of their customers, especially as consumers have become more aware of the importance of hygiene and disinfectant cleaning during the COVID-19 pandemic.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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