With ongoing urbanisation and the increasingly hectic character of modern urban lifestyles, especially as normal work and social lives return in the wake of the COVID-19 crisis, convenience will be a key factor in generating demand in surface care during the forecast period. Innovation that allows for a lower frequency of cleaning will be important in retaining consumers.
Demand for specialised products will remain low in the first half of the forecast period as budget-conscious consumers will prefer to purchase multi-purpose surface care products. For Indonesian consumers, buying windows/glass cleaners, kitchen cleaners, or bathroom cleaners can be expensive, and many people prefer to use one product for everything as it is more practical and less expensive.
Strong product feature claims will be crucial in surface care players gaining share during the forecast period as consumers are constantly looking for more effective products with attributes such as antibacterial properties. A heightened awareness of the threat from viruses and bacteria will be a lasting impact of the COVID-19 crisis.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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