Colgate-Palmolive Centroamerica with its Azistin and Fabuloso brands is expected to remain category leader over the forecast period. The company invests heavily in its products and has robust coverage in both small local grocers and supermarkets.
Private label is likely to gain participation in surface cleaners, supported by a high inflationary period and its consequences. GTA with Blu, Walmart with its Great value and Suli and La Torre with Essential Every Day will widen their portfolios and are expected to increase their participation in this category.
Surface care is expected to remain dynamic in terms of innovation, especially from global leading brands that attract or retain consumers by launching new products, (mainly new scents). Consumers have become more knowledgeable about cleaning, after an intense cleaning and sanitising period induced by the onset of COVID-19.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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