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Country Report

Surface Care in

Surface Care in Latvia

16 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Eco-friendly products and sustainable packaging are more prominent

The trend for green and sustainable cleaning continues to shape the surface care category. Consumers are paying more attention to the content of surface care products and more and more often choose eco-friendly versions.

Consumers want eco-products at mainstream prices

Price is still the main driving force in decision-making when purchasing surface care. Price-based promotions are widespread in surface care and generate more than half of total volume sales.

Volumes sales stagnate

Slight value growth is expected for surface care over the forecast period, while volume sales are set to stagnate. A declining population is set to prevent this category from posting stronger growth.

COMPETITIVE LANDSCAPE

International players lose share

Although international players continued to have a clear lead within surface care in 2017, they lost notable share and value sales in the year. The downturn in their performance was due to the fact that they did not offer eco-friendly products, a trend that was mostly serviced by local company Spodriba.

Private label and eco-brands increase their value sales

In 2017, the highest value sales increases were recorded by private label lines and eco-brands. Marine by the leading retailer Rimi Latvia SIA was the leading private label line in the year, closely followed by Domol, owned by health and beauty retailer Drogas AS.

Various advertising channels are utilised

Reckitt Benckiser SA has been the biggest TV advertiser in Latvia, significantly ahead of its closest follower Henkel Latvia SIA. Reckitt Benckiser has run a TV campaign for its brand Cillit Bang.

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Samples

Surface Care Market Sample Report Surface Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in Latvia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Surface Care in Latvia?
What are the major brands in Latvia?
What are the fastest growth categories within surface care?
What are the key new product launches in the polishes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Surface Care in Latvia - Category analysis

HEADLINES

PROSPECTS

Eco-friendly products and sustainable packaging are more prominent

Consumers want eco-products at mainstream prices

Volumes sales stagnate

COMPETITIVE LANDSCAPE

International players lose share

Private label and eco-brands increase their value sales

Various advertising channels are utilised

CATEGORY DATA

Table 1 Sales of Surface Care by Category: Value 2012-2017
Table 2 Sales of Surface Care by Category: % Value Growth 2012-2017
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Surface Care: % Value 2013-2017
Table 6 LBN Brand Shares of Surface Care: % Value 2014-2017
Table 7 Forecast Sales of Surface Care by Category: Value 2017-2022
Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022

Home Care in Latvia - Industry Overview

EXECUTIVE SUMMARY

Latvian home care becomes greener

Convenience and eco-friendliness define development

Private label and Spodriba challenge international brands

Retailer power rises

Eco-friendliness and retailers will redefine most markets

MARKET INDICATORS

Table 9 Households 2012-2017

MARKET DATA

Table 10 Sales of Home Care by Category: Value 2012-2017
Table 11 Sales of Home Care by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Home Care: % Value 2013-2017
Table 13 LBN Brand Shares of Home Care: % Value 2014-2017
Table 14 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 15 Distribution of Home Care by Format: % Value 2012-2017
Table 16 Distribution of Home Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Home Care by Category: Value 2017-2022
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Surface Care in Latvia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Eco-friendly products and sustainable packaging are more prominent

Consumers want eco-products at mainstream prices

Volumes sales stagnate

COMPETITIVE LANDSCAPE

International players lose share

Private label and eco-brands increase their value sales

Various advertising channels are utilised

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Surface Care in Latvia - Category analysis

HEADLINES

PROSPECTS

Eco-friendly products and sustainable packaging are more prominent

Consumers want eco-products at mainstream prices

Volumes sales stagnate

COMPETITIVE LANDSCAPE

International players lose share

Private label and eco-brands increase their value sales

Various advertising channels are utilised

CATEGORY DATA

Home Care in Latvia - Industry Overview

EXECUTIVE SUMMARY

Latvian home care becomes greener

Convenience and eco-friendliness define development

Private label and Spodriba challenge international brands

Retailer power rises

Eco-friendliness and retailers will redefine most markets

MARKET INDICATORS

MARKET DATA

SOURCES

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