Post-pandemic shifts in consumer habits may offer the best opportunities for manufactures in Latvia over the forecast period. COVID-19 appears to have fundamentally shifted consumer attitudes to surface care, with an increased focus on how the need to keep surfaces clean and sanitary to help reduce the risks of cross infection.
Surface care is likely to see stronger demand for greener products over the forecast period, and these are likely to be distributed in a widening variety of ways. Driven by a mix of government campaigns and EU regulation, producers are rolling out more environmentally friendly products, both in terms of product development and packaging.
German discounter Lidl entered Latvia at the end of the review period, and is likely to be a serious disruptor in surface care over the forecast period. Its portfolio of private label surface care products is credible, and although there are broadly held perceptions in Latvia that private label products are poorer quality, the low prices of Lidl and this brand credibility are likely to see the retailer’s share of surface care grow quickly.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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