Surface care recorded a significant increase in value sales in 2020. The sanitary crisis led to a surge in demand for surface care products with antibacterial and disinfecting properties.
Consumers in Morocco are increasingly searching for task specific products as they look for better results when cleaning. There was thus strong growth within bathroom cleaners, home care wipes and floor cleaning systems.
Procter & Gamble remained the leading company in surface care in Morocco in 2020. This was due to the strength of its leading brand Mr Proper.
Sales in surface care are expected to grow over the forecast period, as products will become a central part of more Moroccans’ cleaning routines. The pandemic heightened consumers’ sense of hygiene and this is anticipated to have a lingering effect in the forecast period.
Moroccans are increasingly moving to cities, with urbanisation continuing to rise. This trend is quite pivotal in shaping surface care development, as consumers living in larger cities are more willing to spend on surface care products.
Two unranked brands L'Arbre Vert and Seventh Generation are operating in surface care positioned as eco-friendly options. Those two brands tap into affluent consumers' growing interest in products with more environmentally-friendly and safer formulas containing fewer chemicals than traditional surface care products.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Surface Care research and analysis database.
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