Over the review period, increases in the cost of raw materials, shipping costs, labour wages and energy have led to substantial price increases in all home care categories, including surface care. Moving into 2023, inflation is expected to continue to influence demand for surface care as more consumers are likely to trade down to economy brands.
As consumers return to the workplace and resume busier lifestyles, this is likely to leave less time for cleaning and as such this will create increased demand for products which can provided added convenience, such as impregnated wet wipes. These products saw dynamic growth throughout the review period as a popular and convenient option and this trend is set to continue over the forecast period.
New product development within surface care is expected to focus on the development of eco brands and products. This is stemming not only from consumer pressure but also pressure from the EU.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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