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Learn moreFeb 2021
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Surface care has benefited the most in terms of a positive effect from COVID-19 in 2020. Indeed, the current retail value growth rate is set to be faster for surface care in 2020 than in 2019.
In 2020, both government and corporate business campaigns brought more awareness to adequate cleaning techniques boosting the sales of surface care products in Poland. For example, Unilever’s Domestos campaign highlighted the importance of paying attention to new surfaces that may require more frequent cleaning considering the COVID-19 pandemic.
Home care disinfectants have experienced something of a mini-renaissance among local consumers in 2020. New brands have emerged to meet high demand in Poland, including the launch of Sanytol and Medisept brands in home care disinfectants.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Poland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Surface Care industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Surface Care in Poland market research report includes:
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Why buy this report?
This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.