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Country Report

Surface Care in

Surface Care in Poland

17 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Specialised products gain more attention

Poles are more frequently purchasing specialised products that are designed for specific types of surfaces.

A rising number of more expensive products increases the average unit price

More expensive, specialised products are available, which caused the average unit price to grow in current terms in 2017. Marketing for specialised products is strong and the cleaning effectiveness that is advertised appeals to Polish consumers, who expect a more expensive product to be fast-working and effective.

Impregnated wet wipes is the fastest-growing category in 2017

Impregnated wet wipes was the fastest-growing category in 2017. The category is popular for the convenience such wipes provide, and their broad application.

COMPETITIVE LANDSCAPE

Colgate-Palmolive leads sales but experiences a decline

Colgate-Palmolive led sales with its Ajax brand in 2017. Ajax is a very well-known and trusted brand that is associated with effective cleaning.

Ecological lines are introduced for traditional products

As Poles become more conscious about the environment and its proper care, more brand owners are introducing ecological products that address these needs. For example, Lakma Strefa Sp zoo has released a new line of ecological cleaning products under its Silux brand.

Private label records fast growth

In 2017, private label products recorded high value growth rates in surface care, led by Rossmann, W5, Carrefour and Biedronka, respectively. Strong growth in private label was dictated by the attractive prices of these products, which are typically floor cleaners, specialised cleaning products such as kitchen cleaners or oven cleaners, and more traditional window/glass cleaners.

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Samples

Surface Care Market Sample Report Surface Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in Poland market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Surface Care in Poland?
What are the major brands in Poland?
What are the fastest growth categories within surface care?
What are the key new product launches in the polishes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Surface Care in Poland - Category analysis

HEADLINES

PROSPECTS

Specialised products gain more attention

A rising number of more expensive products increases the average unit price

Impregnated wet wipes is the fastest-growing category in 2017

COMPETITIVE LANDSCAPE

Colgate-Palmolive leads sales but experiences a decline

Ecological lines are introduced for traditional products

Private label records fast growth

CATEGORY DATA

Table 1 Sales of Surface Care by Category: Value 2012-2017
Table 2 Sales of Surface Care by Category: % Value Growth 2012-2017
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Surface Care: % Value 2013-2017
Table 6 LBN Brand Shares of Surface Care: % Value 2014-2017
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2017
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2017
Table 9 Forecast Sales of Surface Care by Category: Value 2017-2022
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022

Home Care in Poland - Industry Overview

EXECUTIVE SUMMARY

Steady growth in sales of home care

Economic growth positively impacts sales in home care

Poles become more conscious of ecological aspects and sustainability

Technology and changing consumers needs drive new product development

Continually steady growth is expected over the forecast period

MARKET INDICATORS

Table 11 Households 2012-2017

MARKET DATA

Table 12 Sales of Home Care by Category: Value 2012-2017
Table 13 Sales of Home Care by Category: % Value Growth 2012-2017
Table 14 NBO Company Shares of Home Care: % Value 2013-2017
Table 15 LBN Brand Shares of Home Care: % Value 2014-2017
Table 16 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 17 Distribution of Home Care by Format: % Value 2012-2017
Table 18 Distribution of Home Care by Format and Category: % Value 2017
Table 19 Forecast Sales of Home Care by Category: Value 2017-2022
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Surface Care in Poland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Specialised products gain more attention

A rising number of more expensive products increases the average unit price

Impregnated wet wipes is the fastest-growing category in 2017

COMPETITIVE LANDSCAPE

Colgate-Palmolive leads sales but experiences a decline

Ecological lines are introduced for traditional products

Private label records fast growth

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Surface Care in Poland - Category analysis

HEADLINES

PROSPECTS

Specialised products gain more attention

A rising number of more expensive products increases the average unit price

Impregnated wet wipes is the fastest-growing category in 2017

COMPETITIVE LANDSCAPE

Colgate-Palmolive leads sales but experiences a decline

Ecological lines are introduced for traditional products

Private label records fast growth

CATEGORY DATA

Home Care in Poland - Industry Overview

EXECUTIVE SUMMARY

Steady growth in sales of home care

Economic growth positively impacts sales in home care

Poles become more conscious of ecological aspects and sustainability

Technology and changing consumers needs drive new product development

Continually steady growth is expected over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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