Disinfecting cleaning agents witnessed historic volume sales at the height of the COVID-19 pandemic, when local consumers struggled to source these products because of their popularity. However, although disinfection remains an important factor for many, its salience has declined as consumer fears about contagion have dwindled.
Before the pandemic, wipes had limited shelf space in many modern grocery retailers, with a negligible presence in traditional channels. Clorox’s brand Ayudín held a dominant share due to a lack of competition.
While some surface care categories have seen demand vary wildly in recent years due to the pandemic, the performance of all-purpose cleaners tends to be much more stable. This is perhaps a result of its profile as an everyday cleaning product as well as its general affordability.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Surface Care industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See All of Our DefinitionsThis report originates from Passport, our Surface Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!