Perspectives for surface care are positive, as Colombians are extremely aware of the importance of the cleanliness of their homes. The addition of disinfectants, antibacterial properties, and rapid growth of discounter brands will continue positively affecting the category.
Specialised products for surface care are niche - for example, products for wood, laminated floor or tiles. While these will remain important for some consumers, the performance of specialised products will depend on economic pressures and consumer purchasing power, with some consumers moving to more affordable alternatives.
In surface care, eco-friendly formulations remain underdeveloped. Some specific green brands, such as Ecohome, and brands like Pinolina, have added more natural disinfectants like vinegar to some of their products.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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