E-commerce has grown in importance as a distribution channel for surface care since the onset of the pandemic, as a small, but growing, number of local consumers have become comfortable doing their grocery shopping on such online marketplaces as Lazada and Shopee. The retail value share of e-commerce will continue to expand during the forecast period, as the country’s internet retail infrastructure matures and online shopping becomes more of a mainstream pursuit.
Affordability will remain an important factor in surface care during the forecast period, as economic uncertainty will continue to cause consumers to cut down on non-essential spending. As a result, consumers will likely continue to prefer the value benefits of purchasing multi-purpose cleaners, rather than spending on specific function cleaners.
The COVID-19 crisis is set to have an enduring effect on levels of consumer hygiene consciousness even as the immediate threat from the disease is perceived to have diminished. Even before the onset of the pandemic, the general health and wellness trend was supporting a rise in consumers’ awareness of hygiene, and this has been reinforced by the experiences of the crisis.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See All of Our DefinitionsThis report originates from Passport, our Surface Care research and analysis database.
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