Surface care will register muted constant value and volume growth over the forecast period, as a declining population and high inflation has a dampening effect. Multi-purpose cleaners account for most value sales within surface care, as they are considered more convenient, and also more economical, and will be a strong performer over the forecast period.
Though value sales are still small through e-commerce channels, the pandemic led to a surge in value sales. Retailers have also upped their game in terms of the service provided.
Interest in environmentally-friendly surface care is slowly emerging in Croatia, although this trend is likely to be mainly driven by more affluent urban consumers due to their higher than average unit prices. Also, a number of Croatians are exploring traditional home-made cleaning solutions, a trend that is gaining momentum, and they share their green formulations online through internet forums.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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