Home seclusion caused by COVID-19 has kept most consumers indoors and with few opportunities to leave their houses in 2020. More time spent at home would naturally mean more cleaning but given the hygiene standards required for protection against COVID-19 this results in an even greater frequency.
As consumers cleaned their homes more frequently, they also searched for products that positioned themselves as sanitisers. Ceras Johnson Ltda’s Lysoform claims to kill 99.
Another consequence for consumers spending more time at home and increasing their cleaning frequency was the greater search for products with pleasant fragrances, such as lavender, lemon and eucalyptus. Despite Brazilian consumers traditionally associating cleansing effectiveness with the products’ chemical scent, the greater amount of time spent at home has pushed consumers to seek different versions that could provide a better fragrance for the household.
Wipes had already been slowly gaining traction, however COVID-19 helped to create new opportunities for their use and push this format’s development. With more frequent household cleaning and the need for sanitisation everywhere, wipes emerge as a convenient and efficient option for both indoor, when cleaning a table for example, and outdoor, such as disinfecting a car steering wheel.
Not only wipes have gained more space as a response to COVID-19 but also other formats have emerged. Aiming not only to provide convenience and ease of use, manufacturers have launched disinfectants in spray format, all of which include sanitisation claims and promise to kill viruses and bacteria.
As Brazilian consumers quarantined and spent more time at home in 2020, the adoption of pets from animal protection agencies grew sharply. This created higher demand for surface care and bleach products, even though it is difficult to find any of them with pet-friendly claims.
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