The home care industry in Brazil is facing growing demand for products to clean pet-related areas in houses or apartments. More and more consumers see their pets as members of the family, so ensuring good hygiene also correlates to providing them with the best care.
During the COVID-19 pandemic, consumers increased the frequency of shopping online, which included home care products, amongst other staple goods. In the coming years, habit persistence, especially amongst younger consumers, is likely to be an important growth driver.
The COVID-19 pandemic boosted the consumption of all-purpose cleaning wipes in Brazil, as consumers expanded their cleaning routine to protect them from virus transmission. In the last couple of years, several players launched products in the category, such as Lysoform from SC Johnson, Esfrebom from Bettanin, Lysol from Reckitt Benckiser, and Omo from Unilever Brazil.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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