Surface Care in Brazil

January 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Surface Care industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Surface Care industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Surface Care in Brazil report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Surface Care in Brazil?
  • Which are the leading brands in Surface Care in Brazil?
  • How are products distributed in Surface Care in Brazil?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Surface Care in Brazil - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Cleaning frequency will grow into a new consumer habit
Sanitisation claim among the most sought after
Scented surface care products remerge

RECOVERY AND OPPORTUNITIES

Wipes are convenient which appeals to consumers
Other product formats are bound to emerge and grow
New launches aim at pet-friendly products

CATEGORY DATA

Table 1 Sales of Surface Care by Category: Value 2015-2020 Table 2 Sales of Surface Care by Category: % Value Growth 2015-2020 Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2019-2020 Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2019-2020 Table 5 NBO Company Shares of Surface Care: % Value 2016-2020 Table 6 LBN Brand Shares of Surface Care: % Value 2017-2020 Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2016-2020 Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2020 Table 9 Forecast Sales of Surface Care by Category: Value 2020-2025 Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025

Home Care in Brazil - Industry Overview

EXECUTIVE SUMMARY

Higher hygiene standards and cleaning frequency due to COVID-19 push home care
COVID-19 country impact
Home care competitive environment becomes more concentrated
Retail decentralisation is pushed by convenience and affordability
Future developments will align sanitisation power and sustainability
Chart 1 Home Care Value Sales Growth Scenarios: 2018-2025 Chart 2 Home Care Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 11 Households 2015-2020

MARKET DATA

Table 12 Sales of Home Care by Category: Value 2015-2020 Table 13 Sales of Home Care by Category: % Value Growth 2015-2020 Table 14 NBO Company Shares of Home Care: % Value 2016-2020 Table 15 LBN Brand Shares of Home Care: % Value 2017-2020 Table 16 Penetration of Private Label in Home Care by Category: % Value 2015-2020 Table 17 Distribution of Home Care by Format: % Value 2015-2020 Table 18 Distribution of Home Care by Format and Category: % Value 2020 Table 19 Forecast Sales of Home Care by Category: Value 2020-2025 Table 20 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Surface Care research and analysis database.

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