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Country Report

Surface Care in

Surface Care in the United Kingdom

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Virus threat, panic buying and stockpiling lead to unprecedented growth of surface care products

Surface care in the UK witnessed a massive surge in demand in 2020 across most categories. The COVID-19 pandemic brought a high level of perceived threat from viruses and germs in general, leading to significantly pronounced attention to hygiene among UK consumers.

Trusted brands and products with harsher claims have seen highest surge in demand

While a surge in demand has been seen among the majority of surface care products, some have witnessed stronger demand than others. Brands and products that are promoted on high efficacy, have seen stronger demand, such as antibacterial claims, temporarily overcoming the chemophobia sentiment that was seen among UK consumers in recent years.

More cooking at home contributes to sales of products seeing limited growth in previous years

With more people at home and more cooking at home, some specialised products that have seen slower growth in previous years surged in demand as well in the UK. Oven cleaners, which have seen slower growth due to the increasing popularity of self-cleaning ovens, have seen a rapid increase in sales as well, as UK consumers took an interest in baking and cooking.

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Surface Care Market Sample Report Surface Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in United Kingdom market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Surface Care in United Kingdom?
What are the major brands in United Kingdom?
What are the fastest growth categories within surface care?
What are the key new product launches in the polishes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Surface Care in the United Kingdom - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Virus threat, panic buying and stockpiling lead to unprecedented growth of surface care products

Trusted brands and products with harsher claims have seen highest surge in demand

More cooking at home contributes to sales of products seeing limited growth in previous years

RECOVERY AND OPPORTUNITIES

Hygiene-consciousness is expected to drive a general uptake of surface care in the UK

Health and hygiene concerns are likely to translate into blurrier lines between eco and efficacy claims

Convenience is unlikely to lose its appeal in surface care

CATEGORY DATA

Table 1 Sales of Surface Care by Category: Value 2015-2020
Table 2 Sales of Surface Care by Category: % Value Growth 2015-2020
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2020
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Surface Care: % Value 2016-2020
Table 6 LBN Brand Shares of Surface Care: % Value 2017-2020
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2016-2020
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2020
Table 9 Forecast Sales of Surface Care by Category: Value 2020-2025
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025

Home Care in the United Kingdom - Industry Overview

MARKET INDICATORS

Table 11 Households 2015-2020

MARKET DATA

Table 12 Sales of Home Care by Category: Value 2015-2020
Table 13 Sales of Home Care by Category: % Value Growth 2015-2020
Table 14 NBO Company Shares of Home Care: % Value 2016-2020
Table 15 LBN Brand Shares of Home Care: % Value 2017-2020
Table 16 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 17 Distribution of Home Care by Format: % Value 2015-2020
Table 18 Distribution of Home Care by Format and Category: % Value 2020
Table 19 Forecast Sales of Home Care by Category: Value 2020-2025
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

SOURCES

Summary 1 Research Sources

CATEGORY INDICATORS

Table 21 Household Possession of Washing Machines 2015-2020

CATEGORY DATA

Table 22 Sales of Laundry Care by Category: Value 2015-2020
Table 23 Sales of Laundry Care by Category: % Value Growth 2015-2020
Table 24 Sales of Laundry Aids by Category: Value 2015-2020
Table 25 Sales of Laundry Aids by Category: % Value Growth 2015-2020
Table 26 Sales of Laundry Detergents by Category: Value 2015-2020
Table 27 Sales of Laundry Detergents by Category: % Value Growth 2015-2020
Table 28 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2015-2020
Table 29 NBO Company Shares of Laundry Care: % Value 2016-2020
Table 30 LBN Brand Shares of Laundry Care: % Value 2017-2020
Table 31 NBO Company Shares of Laundry Aids: % Value 2016-2020
Table 32 LBN Brand Shares of Laundry Aids: % Value 2017-2020
Table 33 NBO Company Shares of Laundry Detergents: % Value 2016-2020
Table 34 LBN Brand Shares of Laundry Detergents: % Value 2017-2020
Table 35 Forecast Sales of Laundry Care by Category: Value 2020-2025
Table 36 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025

CATEGORY INDICATORS

Table 37 Household Possession of Dishwashers 2015-2020

CATEGORY DATA

Table 38 Sales of Dishwashing by Category: Value 2015-2020
Table 39 Sales of Dishwashing by Category: % Value Growth 2015-2020
Table 40 Sales of Dishwashing by Category: Value 2015-2020
Table 41 Sales of Dishwashing by Category: % Value Growth 2015-2020
Table 42 NBO Company Shares of Dishwashing: % Value 2016-2020
Table 43 LBN Brand Shares of Dishwashing: % Value 2017-2020
Table 44 Forecast Sales of Dishwashing by Category: Value 2020-2025
Table 45 Forecast Sales of Dishwashing by Category: % Value Growth 2020-2025
Table 46 Forecast Sales of Dishwashing by Category: Value 2020-2025
Table 47 Forecast Sales of Dishwashing by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 48 Sales of Surface Care by Category: Value 2015-2020
Table 49 Sales of Surface Care by Category: % Value Growth 2015-2020
Table 50 Sales of Surface Care by Category: Value 2015-2020
Table 51 Sales of Surface Care by Category: % Value Growth 2015-2020
Table 52 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2020
Table 53 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2020
Table 54 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2020
Table 55 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2020
Table 56 NBO Company Shares of Surface Care: % Value 2016-2020
Table 57 LBN Brand Shares of Surface Care: % Value 2017-2020
Table 58 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2016-2020
Table 59 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2020
Table 60 Forecast Sales of Surface Care by Category: Value 2020-2025
Table 61 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025
Table 62 Forecast Sales of Surface Care by Category: Value 2020-2025
Table 63 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 64 Sales of Bleach: Value 2015-2020
Table 65 Sales of Bleach: % Value Growth 2015-2020
Table 66 NBO Company Shares of Bleach: % Value 2016-2020
Table 67 LBN Brand Shares of Bleach: % Value 2017-2020
Table 68 Forecast Sales of Bleach: Value 2020-2025
Table 69 Forecast Sales of Bleach: % Value Growth 2020-2025

CATEGORY DATA

Table 70 Sales of Toilet Care by Category: Value 2015-2020
Table 71 Sales of Toilet Care by Category: % Value Growth 2015-2020
Table 72 NBO Company Shares of Toilet Care: % Value 2016-2020
Table 73 LBN Brand Shares of Toilet Care: % Value 2017-2020
Table 74 Forecast Sales of Toilet Care by Category: Value 2020-2025
Table 75 Forecast Sales of Toilet Care by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 76 Sales of Polishes by Category: Value 2015-2020
Table 77 Sales of Polishes by Category: % Value Growth 2015-2020
Table 78 NBO Company Shares of Polishes: % Value 2016-2020
Table 79 LBN Brand Shares of Polishes: % Value 2017-2020
Table 80 Forecast Sales of Polishes by Category: Value 2020-2025
Table 81 Forecast Sales of Polishes by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 82 Sales of Air Care by Category: Value 2015-2020
Table 83 Sales of Air Care by Category: % Value Growth 2015-2020
Table 84 Sales of Air Care by Category: Value 2015-2020
Table 85 Sales of Air Care by Category: % Value Growth 2015-2020
Table 86 Sales of Air Care by Fragrance: Value Ranking 2018-2019
Table 87 NBO Company Shares of Air Care: % Value 2016-2020
Table 88 LBN Brand Shares of Air Care: % Value 2017-2020
Table 89 Forecast Sales of Air Care by Category: Value 2020-2025
Table 90 Forecast Sales of Air Care by Category: % Value Growth 2020-2025
Table 91 Forecast Sales of Air Care by Category: Value 2020-2025
Table 92 Forecast Sales of Air Care by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 93 Sales of Home Insecticides by Category: Value 2015-2020
Table 94 Sales of Home Insecticides by Category: % Value Growth 2015-2020
Table 95 Sales of Home Insecticides by Category: Value 2015-2020
Table 96 Sales of Home Insecticides by Category: % Value Growth 2015-2020
Table 97 Sales of Spray/Aerosol Insecticides by Type: % Value 2015-2020
Table 98 NBO Company Shares of Home Insecticides: % Value 2016-2020
Table 99 LBN Brand Shares of Home Insecticides: % Value 2017-2020
Table 100 Forecast Sales of Home Insecticides by Category: Value 2020-2025
Table 101 Forecast Sales of Home Insecticides by Category: % Value Growth 2020-2025
Table 102 Forecast Sales of Home Insecticides by Category: Value 2020-2025
Table 103 Forecast Sales of Home Insecticides by Category: % Value Growth 2020-2025

Home Care in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

Chart 1 Home Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Home Care Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 104 Households 2015-2020

MARKET DATA

Table 105 Sales of Home Care by Category: Value 2015-2020
Table 106 Sales of Home Care by Category: % Value Growth 2015-2020
Table 107 NBO Company Shares of Home Care: % Value 2016-2020
Table 108 LBN Brand Shares of Home Care: % Value 2017-2020
Table 109 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 110 Distribution of Home Care by Format: % Value 2015-2020
Table 111 Distribution of Home Care by Format and Category: % Value 2020
Table 112 Forecast Sales of Home Care by Category: Value 2020-2025
Table 113 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Surface Care in the United Kingdom

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Virus threat, panic buying and stockpiling lead to unprecedented growth of surface care products

Trusted brands and products with harsher claims have seen highest surge in demand

More cooking at home contributes to sales of products seeing limited growth in previous years

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Surface Care in the United Kingdom - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Virus threat, panic buying and stockpiling lead to unprecedented growth of surface care products

Trusted brands and products with harsher claims have seen highest surge in demand

More cooking at home contributes to sales of products seeing limited growth in previous years

RECOVERY AND OPPORTUNITIES

Hygiene-consciousness is expected to drive a general uptake of surface care in the UK

Health and hygiene concerns are likely to translate into blurrier lines between eco and efficacy claims

Convenience is unlikely to lose its appeal in surface care

CATEGORY DATA

Home Care in the United Kingdom - Industry Overview

MARKET INDICATORS

MARKET DATA

SOURCES

CATEGORY INDICATORS

CATEGORY DATA

CATEGORY INDICATORS

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

Home Care in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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