Our site uses cookies to improve functionality. If you are happy with this select "Accept All". If not, select "Manage Preferences" to learn more about managing your cookie preferences. Follow this link to learn more about our cookie policy and how we use cookies. Or learn more about our privacy policy and how we use and store your data.

Enjoy a 15% discount on all purchases until the 31st of March 2023 using the promo code EOFWEB22 at check out!

Surface Care in Egypt

January 2023
Select Country Report
USD 1,195
Request More Information

Delivery:

Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).

This report comes in PDF with additional info in Excel included.

Overview:

Understand the latest market trends and future growth opportunities for the Surface Care industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Surface Care industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Surface Care in Egypt report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Surface Care in Egypt?
  • Which are the leading brands in Surface Care in Egypt?
  • How are products distributed in Surface Care in Egypt?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Surface Care products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?
Download Table of Contents

Surface Care in Egypt - Category analysis

KEY DATA FINDINGS

Surface care sees retail volume sales growth despite elevated prices
Kitchen cleaners benefits from multi-use potential, while other categories grow more organically
E-commerce gains momentum as an alternative channel for local brands and consumers
Upward retail sales trajectory anticipated
Multi-purpose cleaners to benefit from practical, flexible, economy and affordability perceptions
Heightened health and hygiene awareness to push a demand for more natural, less toxic options
Table 1 Sales of Surface Care by Category: Value 2017-2022
Table 2 Sales of Surface Care by Category: % Value Growth 2017-2022
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Surface Care: % Value 2018-2022
Table 6 LBN Brand Shares of Surface Care: % Value 2019-2022
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2022
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2022
Table 9 Forecast Sales of Surface Care by Category: Value 2022-2027
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027

Home Care in Egypt - Industry Overview

Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
Table 11 Households 2017-2022
Table 12 Sales of Home Care by Category: Value 2017-2022
Table 13 Sales of Home Care by Category: % Value Growth 2017-2022
Table 14 NBO Company Shares of Home Care: % Value 2018-2022
Table 15 LBN Brand Shares of Home Care: % Value 2019-2022
Table 16 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 17 Distribution of Home Care by Format: % Value 2017-2022
Table 18 Distribution of Home Care by Format and Category: % Value 2022
Table 19 Forecast Sales of Home Care by Category: Value 2022-2027
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Surface Care

      • Starter Kits/Sweepers/Sticks (Dry Electro-Static)
      • Wipes and Refills (Dry Electro-Static)
        • Cleaning Solution
        • Refill Wipes/Pads
      • Starter Kits/Trigger Device
      • All Purpose Cleaning Wipes
      • Furniture Polish Wipes
      • Toilet Care Wipes
      • Window/Glass Wipes
      • Other Impregnated Wipes
    • Starter Kits/Sweepers/Sticks (Excluding Wipes)
    • Wipes (Excluding Starter Kits/Sweepers/Sticks)
  • Bathroom Cleaners
  • Descalers
  • Drain Openers
    • Standard Floor Cleaners
    • Wash and Wax Floor Cleaners
  • Home Care Disinfectants
  • Kitchen Cleaners
  • Multi-Purpose Cleaners
  • Oven Cleaners
  • Scouring Agents
  • Window/Glass Cleaners

Surface Care

This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.

See All of Our Definitions
Share:

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Surface Care research and analysis database.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!

© 2023 Euromonitor is privately owned & trademarked. VAT No. GB: 239-2559-40 Registered in England No. 1040587