There has been a growing awareness among the population pertaining to health and sanitation causing an increase in the demand for the surface cleaning products in Egypt. COVID-19 was an unexpected tragedy for most countries, and for the economy.
Antibacterial cleaners have driven much of the growth in surface care. Multi-purpose cleaners accounted for the largest share in surface care in 2020.
The traditional grocery retailers channel remained dominant position in distribution of surface care products in 2020. These outlets are ubiquitous in Egypt, offering brands that are familiar to consumers at competitive prices.
The increase in awareness among consumers regarding better household and community hygiene practices will drive growth in future. Surface care products with antibacterial formulations, and multi-purpose cleaners, are expected to perform well.
The category will also see increasing demand for convenience in coming years. Time has become a rapidly appreciating commodity.
Fragrance has become an important purchasing driver throughout the home care environment, with consumers increasingly seeking experiential and sophisticated scents to enhance the indoor living space. Consumers already associate fragrance with cleanliness in beauty and personal care, and this is increasingly penetrating the home care environment, with perceptual cleanliness and hygiene increasingly associated with fragrance.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Surface Care research and analysis database.
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