Overall, surface care is set to register moderate-to-good retail volume growth over the forecast period. Retail value (constant 2022 prices) sales are also set to see an upward trajectory, with slightly higher growth rates than retail volume sales.
The main category, multi-purpose cleaners, is predicted to see one of the highest retail volume and value (constant 2022 prices) CAGRs. The popularity, and anticipated strong performance, of multi-purpose cleaners is due to its perceived ease-of-use, flexibility and reasonable price points.
Heightened awareness of the importance of health, hygiene and sanitation in the wake of the COVID-19 pandemic encourages consumers to select products with antiseptic and disinfectant characteristics. As a result, the competitive landscape of surface care is predicted to experience increased competition and rebranding as manufacturers try to meet changing consumer demands.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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