Private label collectively remained the second largest player in both home care disinfectants and impregnated wet wipes in 2022, and regained share from 2021 across both categories, showing that consumers will turn to private label within surface care when facing an economic downturn. Inflationary pressures and higher prices pushed consumers to turn to private label products in 2022, and the number of consumers in the US that sought such products rather than well-known brands increased.
The demand for sustainable surface care products is expected to grow in the US during the forecast period. This is due to a number of factors, including increasing consumer awareness of the impact of traditional cleaning products on the environment and consumers’ health, as well as a growing interest in eco-friendly and natural alternatives.
Refillable options are expected to continue to gain popularity in the US over the forecast period, as consumers are increasingly looking for more sustainable alternatives, while at the same time wanting to use high-quality products. According to Euromonitor’s Voice of the Consumer: Lifestyles survey 2022, 60% of US consumers feel they can make a difference to the world through their choices and actions, which shows that sustainable options such as refills will continue to gain popularity, as they can reduce the amount of plastic waste that ends up in landfill and the ocean.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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