The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreFeb 2019
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The innovation that many brands in surface care offered was to only expand on existing brands at the end of the review period; through adding different scents, and providing various benefits that consumers seek. This was evident through The Clorox Co with its Scentiva line in 2017, and Reckitt Benckiser with Lysol adding new scents to its existing line.
Many companies have already started to experience significant sales through internet retailing. Sales of surface care through this channel are recording some of the highest share gains amongst home care.
Private label surface care is starting to become a more practical option for consumers. While these products are dwarfed in size when compared to Lysol or Clorox, they still have a significant presence, and will likely only see their share increase in the future.
Wipes, specifically all purpose cleaning wipes, are becoming an increasingly popular choice amongst local consumers when it comes to tidying their homes. This is due to a multitude of reasons, the main one being that consumers are constantly seeking products that can provide convenience and still provide the same cleaning result.
The Procter & Gamble Co was able to further increase its hold over floor cleaning systems in 2018. Even though its Swiffer brand was behind the disposable mops innovation almost 20 years ago, it remains the only brand that is selling in this space.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in USA with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Surface Care industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.
The Surface Care in USA market research report includes:
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.