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Country Report

Surface Care in

Surface Care in Azerbaijan

12 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Volume sales perform steadily while current value sales grow

Surface care is emerging in Azerbaijan and has room for growth. Due to the unstable economic situation and reduced disposable incomes in the review period, local consumers behaved conservatively, trying to save on purchasing new surface care products, claiming they were not essential.

Fast-developing modern grocery retailers significantly change local consumers’ purchasing habits

Modern grocery retailers gained ground in surface care distribution in 2017 due to the reduction of traditional groceries. The activities of state institutions which monitor the local economy and trade to reduce shadow economies are directed towards limiting cash transactions between retailers and suppliers, on the one hand, and retailers and customers, on the other.

New product launches and a sharp increase in niche categories expected

During the forecast period, surface care is expected to grow in Azerbaijan. Rising female employment and growing consumer intelligence about the care of different surfaces are expected to boost sales of emerging surface care products, such as wash and wax floor cleaners and scouring agents.

COMPETITIVE LANDSCAPE

Atropatena Ltd continues to lead

In 2017, the leading position in surface care belonged to Atropatena Ltd, which exclusively distributes Cillit, Clin, Pemolux and Tiret. Its products have gained consumers’ trust due to their extensive promotion and long-standing history in Azerbaijan.

New product launches with economy claims become more successful among local consumers

Growing consumer knowledge about products brought about new product launches in 2017. Bagi Industries Ltd has a broad product portfolio in surface care.

Surface care remains import-dependent in Azerbaijan

International brands continued to lead surface care in 2017. Major nearby countries supplying surface care to Azerbaijan are Russia, Ukraine and Turkey.

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Surface Care Market Sample Report Surface Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Azerbaijan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in Azerbaijan market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Surface Care in Azerbaijan?
What are the major brands in Azerbaijan?
What are the fastest growth categories within surface care?
What are the key new product launches in the polishes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Surface Care in Azerbaijan - Category analysis

HEADLINES

PROSPECTS

Volume sales perform steadily while current value sales grow

Fast-developing modern grocery retailers significantly change local consumers’ purchasing habits

New product launches and a sharp increase in niche categories expected

COMPETITIVE LANDSCAPE

Atropatena Ltd continues to lead

New product launches with economy claims become more successful among local consumers

Surface care remains import-dependent in Azerbaijan

CATEGORY DATA

Table 1 Sales of Surface Care by Category: Value 2012-2017
Table 2 Sales of Surface Care by Category: % Value Growth 2012-2017
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
Table 5 Forecast Sales of Surface Care by Category: Value 2017-2022
Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022

Home Care in Azerbaijan - Industry Overview

EXECUTIVE SUMMARY

Home care value growth reflects unstable monetary system

More expensive imports push consumers to seek economy products, bargains and promotions

International brands benefit from consumers’ high brand recognition

Modern grocery channels grow extensively, introducing new purchasing habits to local consumers

Home care to head towards saturation in Azerbaijan over the forecast period

MARKET INDICATORS

Table 7 Households 2012-2017

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2012-2017
Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home Care: % Value 2013-2017
Table 11 Distribution of Home Care by Format: % Value 2012-2017
Table 12 Distribution of Home Care by Format and Category: % Value 2017
Table 13 Forecast Sales of Home Care by Category: Value 2017-2022
Table 14 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Surface Care in Azerbaijan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Volume sales perform steadily while current value sales grow

Fast-developing modern grocery retailers significantly change local consumers’ purchasing habits

New product launches and a sharp increase in niche categories expected

COMPETITIVE LANDSCAPE

Atropatena Ltd continues to lead

New product launches with economy claims become more successful among local consumers

Surface care remains import-dependent in Azerbaijan

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Surface Care in Azerbaijan - Category analysis

HEADLINES

PROSPECTS

Volume sales perform steadily while current value sales grow

Fast-developing modern grocery retailers significantly change local consumers’ purchasing habits

New product launches and a sharp increase in niche categories expected

COMPETITIVE LANDSCAPE

Atropatena Ltd continues to lead

New product launches with economy claims become more successful among local consumers

Surface care remains import-dependent in Azerbaijan

CATEGORY DATA

Home Care in Azerbaijan - Industry Overview

EXECUTIVE SUMMARY

Home care value growth reflects unstable monetary system

More expensive imports push consumers to seek economy products, bargains and promotions

International brands benefit from consumers’ high brand recognition

Modern grocery channels grow extensively, introducing new purchasing habits to local consumers

Home care to head towards saturation in Azerbaijan over the forecast period

MARKET INDICATORS

MARKET DATA

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