Sales of surface care are expected to continue to grow during the forecast period. Of course, that growth is not anticipated to be as dynamic as seen amidst the extremely high levels of hygiene consciousness witnessed during the pandemic.
In 2022, multi-purpose cleaners remained the largest category in surface care. While there has been growing interest in task-specific products amongst some consumers who see them as more effective and, therefore, hygienic, as well as more tailored to particular surfaces, the forecast period is set to see multi-purpose cleaners put in stronger volume growth than areas such as bathroom cleaners and kitchen cleaners.
The share of local manufacturers is expected to increase in the surface care category in 2023, as international brands experienced supply difficulties in 2022 and some items were out of stock. These international products carried quite high prices, which hit the wallets of consumers who, in conditions of economic instability, will look for more attractive price offers.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Azerbaijan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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