Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Surface Care in

Surface Care in Hong Kong, China

Feb 2019

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Multipurpose cleaners attract attention

Whilst there are a plethora of surface cleaners with specific cleaning purposes, consumers in Hong Kong prefer to have one product for multiple purposes. According to trade sources, sales of cleaning products with specific purposes (such as window/glass cleaners, kitchen cleaners, bathroom cleaners, etc.

Wash and wax floor cleaners declines as demand for wood flooring decreases

According to companies offering flooring materials, imports of wood flooring are falling along with limited exports from Canada due to forest protection regulations. Installing wood flooring in Hong Kong has become more of a challenge, as the cost of the material has risen.

Home care disinfectants grows due to health concerns

For home cleaning, consumers Hong Kong consumers turn to three main products – multipurpose cleaners, home care disinfectants and bleach. However, the growth of home care disinfectants was not as aggressive as that of multipurpose cleaners, as purchases of home care disinfectants are usually for homes with young children, or the elderly with long-term sickness, who use them out of habit and due to their special requirements.

COMPETITIVE LANDSCAPE

Dettol continues to lead home care disinfectants

Thanks to its long-established position, Reckitt Benckiser’s Dettol brand accounted for more than half of value sales in home care disinfectants in 2018. According to trade sources, consumers mostly use Dettol all-purpose antiseptic cleaners as a replacement for standard floor cleaners and toilet cleaners, despite the fact that Dettol has lines of products specifically for these purposes.

Cif focuses its efforts on multipurpose cleaners

Cif, a brand from Unilever Hong Kong in multipurpose cleaners, accounted for more than half of value sales in this category in 2018. A noticeable trend from the brand was that instead of promoting single-purpose products, it put effort into releasing multipurpose cleaners.

Unilever Hong Kong leads surface care, which is a consolidated category

In 2018, Unilever Hong Kong continued to lead surface care in value terms, with its Cif and Domestos brands. Thanks to its focus on multipurpose cleaners, Unilever saw share growth throughout the review period, taking the lead in surface care in 2016 and maintaining this position until 2018.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Surface Care Market Sample Report Surface Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in Hong Kong, China market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Surface Care in Hong Kong, China?
What are the major brands in Hong Kong, China?
What are the fastest growth categories within surface care?
What are the key new product launches in the polishes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Want to find out more about this report?

Request more information

Surface Care in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

Multipurpose cleaners attract attention

Wash and wax floor cleaners declines as demand for wood flooring decreases

Home care disinfectants grows due to health concerns

COMPETITIVE LANDSCAPE

Dettol continues to lead home care disinfectants

Cif focuses its efforts on multipurpose cleaners

Unilever Hong Kong leads surface care, which is a consolidated category

CATEGORY DATA

Table 1 Sales of Surface Care by Category: Value 2013-2018
Table 2 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Surface Care: % Value 2014-2018
Table 6 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2018
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2018
Table 9 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

Home Care in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Households in Hong Kong prefer multipurpose cleaning solutions

The predisposition towards Japanese brands

Airborne home care products are not popular amongst consumers

Supermarkets remains the largest sales channel; internet retailing catches up

Smaller products are preferred in light of the limited living space in Hong Kong

MARKET INDICATORS

Table 11 Households 2013-2018

MARKET DATA

Table 12 Sales of Home Care by Category: Value 2013-2018
Table 13 Sales of Home Care by Category: % Value Growth 2013-2018
Table 14 NBO Company Shares of Home Care: % Value 2014-2018
Table 15 LBN Brand Shares of Home Care: % Value 2015-2018
Table 16 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 17 Distribution of Home Care by Format: % Value 2013-2018
Table 18 Distribution of Home Care by Format and Category: % Value 2018
Table 19 Forecast Sales of Home Care by Category: Value 2018-2023
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Surface Care in Hong Kong, China

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Multipurpose cleaners attract attention

Wash and wax floor cleaners declines as demand for wood flooring decreases

Home care disinfectants grows due to health concerns

COMPETITIVE LANDSCAPE

Dettol continues to lead home care disinfectants

Cif focuses its efforts on multipurpose cleaners

Unilever Hong Kong leads surface care, which is a consolidated category

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Surface Care in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

Multipurpose cleaners attract attention

Wash and wax floor cleaners declines as demand for wood flooring decreases

Home care disinfectants grows due to health concerns

COMPETITIVE LANDSCAPE

Dettol continues to lead home care disinfectants

Cif focuses its efforts on multipurpose cleaners

Unilever Hong Kong leads surface care, which is a consolidated category

CATEGORY DATA

Home Care in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Households in Hong Kong prefer multipurpose cleaning solutions

The predisposition towards Japanese brands

Airborne home care products are not popular amongst consumers

Supermarkets remains the largest sales channel; internet retailing catches up

Smaller products are preferred in light of the limited living space in Hong Kong

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports