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Country Report

Surface Care in

Surface Care in Hong Kong, China

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Demand for surface care increases in 2020 as the pandemic sparks hygiene fears

Demand for products in surface care surged in 2020 as consumers in Hong Kong became more concerned about cleanliness and hygiene due to the COVID-19 pandemic. In 2020, in order to reduce the chance of contracting COVID-19, consumers were more particular about household cleaning and disinfecting, which supported sales of products in surface care in 2020.

Product development shifts from multi-purpose to specific purposes

In 2020, product development in surface care saw a slight shift in focus. Although during the review period players focused on developing multi-purpose products in order to appeal to the greater demand for convenience, in 2020, players have tended towards more purpose-specific products.

Consumers trust big brand names more than private label as Dettol increases its share

Bigger brands with a long history and good reputations for being effective at killing bacteria and viruses were more successful in 2020 than private label offerings. Brands such as Dettol, Mr Muscle, and Swipe benefited from their positive brand images in 2020 as well-established brands in Hong Kong.

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Samples

Surface Care Market Sample Report Surface Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in Hong Kong, China market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Surface Care in Hong Kong, China?
What are the major brands in Hong Kong, China?
What are the fastest growth categories within surface care?
What are the key new product launches in the polishes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Surface Care in Hong Kong, China - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Demand for surface care increases in 2020 as the pandemic sparks hygiene fears

Product development shifts from multi-purpose to specific purposes

Consumers trust big brand names more than private label as Dettol increases its share

RECOVERY AND OPPORTUNITIES

Technological gadgets pose a threat to surface care

Awareness of impact of chemical ingredients drives development of natural products

Hygiene awareness to spur growth in the forecast period following the COVID-19 pandemic

CATEGORY DATA

Table 1 Sales of Surface Care by Category: Value 2015-2020
Table 2 Sales of Surface Care by Category: % Value Growth 2015-2020
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2020
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Surface Care: % Value 2016-2020
Table 6 LBN Brand Shares of Surface Care: % Value 2017-2020
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2016-2020
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2020
Table 9 Forecast Sales of Surface Care by Category: Value 2020-2025
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025

Home Care in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

Chart 1 Home Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Home Care Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 11 Households 2015-2020

MARKET DATA

Table 12 Sales of Home Care by Category: Value 2015-2020
Table 13 Sales of Home Care by Category: % Value Growth 2015-2020
Table 14 NBO Company Shares of Home Care: % Value 2016-2020
Table 15 LBN Brand Shares of Home Care: % Value 2017-2020
Table 16 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 17 Distribution of Home Care by Format: % Value 2015-2020
Table 18 Distribution of Home Care by Format and Category: % Value 2020
Table 19 Forecast Sales of Home Care by Category: Value 2020-2025
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Surface Care in Hong Kong, China

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Demand for surface care increases in 2020 as the pandemic sparks hygiene fears

Product development shifts from multi-purpose to specific purposes

Consumers trust big brand names more than private label as Dettol increases its share

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Surface Care in Hong Kong, China - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Demand for surface care increases in 2020 as the pandemic sparks hygiene fears

Product development shifts from multi-purpose to specific purposes

Consumers trust big brand names more than private label as Dettol increases its share

RECOVERY AND OPPORTUNITIES

Technological gadgets pose a threat to surface care

Awareness of impact of chemical ingredients drives development of natural products

Hygiene awareness to spur growth in the forecast period following the COVID-19 pandemic

CATEGORY DATA

Home Care in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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