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Country Report

Surface Care in

Surface Care in South Korea

17 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Natural and hypo-allergenic products gain in popularity

Due to the Oxy scandal of 2016, resulting in widespread concerns over the composition of some home care products, consumers began to use natural and chemical-free alternative ways to clean their house such as baking soda and citric acid. This trend has expanded more significantly among mothers of infants and young children who are more vulnerable to harmful chemicals used in home care.

Private label all purpose cleaning wipes attract consumers with affordable prices

All purpose cleaning wipes continued to benefit from rising demand because of their convenience of usage and general cleaning qualities. As all purpose cleaning wipes can be used in different areas around the home, an increasing number of consumers prefer to use wipes instead of dry cloths, which require post cleaning steps.

Bathroom cleaners difficult to substitute for mould and mildew cleaning

Bathroom cleaners account for the largest share of total surface care sales because bathroom cleaning requires specialised products for mould and mildew cleaning unlike other surface cleaning such as kitchens and other areas. Apartment buildings are a general residential type in South Korea where there are no windows for natural ventilation of bathrooms in many cases and air ventilation is not strong, resulting in moisture and odours building up in the bathroom.

COMPETITIVE LANDSCAPE

Local manufacturers make efforts to produce safe product development

LG Household & Health Care benefited from the exit of Oxy Reckitt Benckiser, strengthening its leading position in surface care with a varied product portfolio. 2017 was slow for new product development within surface care by existing manufacturers because consumers were sensitive to chemical-based products.

New entry to surface care

Dongkook Co Ltd, the local pharmaceutical company, entered surface care in March 2017 with multi-purpose cleaner named Just Water. The product is available in spray type and wipes, with the only chemical used being electrolyte made from electrolysis-based alkaline ionic water.

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Samples

Surface Care Market Sample Report Surface Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in South Korea market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Surface Care in South Korea?
What are the major brands in South Korea?
What are the fastest growth categories within surface care?
What are the key new product launches in the polishes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Surface Care in South Korea - Category analysis

HEADLINES

PROSPECTS

Natural and hypo-allergenic products gain in popularity

Private label all purpose cleaning wipes attract consumers with affordable prices

Bathroom cleaners difficult to substitute for mould and mildew cleaning

COMPETITIVE LANDSCAPE

Local manufacturers make efforts to produce safe product development

New entry to surface care

CATEGORY DATA

Table 1 Sales of Surface Care by Category: Value 2012-2017
Table 2 Sales of Surface Care by Category: % Value Growth 2012-2017
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Surface Care: % Value 2013-2017
Table 6 LBN Brand Shares of Surface Care: % Value 2014-2017
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2017
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2017
Table 9 Forecast Sales of Surface Care by Category: Value 2017-2022
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022

Home Care in South Korea - Industry Overview

EXECUTIVE SUMMARY

Chemophobia dampens consumer confidence

Increased awareness of chemicals and attention paid to home care choices

Leading players gain additional value share, benefiting from Oxy’s absence

Limited product innovation under market uncertainty

Marginal growth potential after testing times

MARKET INDICATORS

Table 11 Households 2012-2017

MARKET DATA

Table 12 Sales of Home Care by Category: Value 2012-2017
Table 13 Sales of Home Care by Category: % Value Growth 2012-2017
Table 14 NBO Company Shares of Home Care: % Value 2013-2017
Table 15 LBN Brand Shares of Home Care: % Value 2014-2017
Table 16 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 17 Distribution of Home Care by Format: % Value 2012-2017
Table 18 Distribution of Home Care by Format and Category: % Value 2017
Table 19 Forecast Sales of Home Care by Category: Value 2017-2022
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Surface Care in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Natural and hypo-allergenic products gain in popularity

Private label all purpose cleaning wipes attract consumers with affordable prices

Bathroom cleaners difficult to substitute for mould and mildew cleaning

COMPETITIVE LANDSCAPE

Local manufacturers make efforts to produce safe product development

New entry to surface care

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Surface Care in South Korea - Category analysis

HEADLINES

PROSPECTS

Natural and hypo-allergenic products gain in popularity

Private label all purpose cleaning wipes attract consumers with affordable prices

Bathroom cleaners difficult to substitute for mould and mildew cleaning

COMPETITIVE LANDSCAPE

Local manufacturers make efforts to produce safe product development

New entry to surface care

CATEGORY DATA

Home Care in South Korea - Industry Overview

EXECUTIVE SUMMARY

Chemophobia dampens consumer confidence

Increased awareness of chemicals and attention paid to home care choices

Leading players gain additional value share, benefiting from Oxy’s absence

Limited product innovation under market uncertainty

Marginal growth potential after testing times

MARKET INDICATORS

MARKET DATA

SOURCES

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