In line with heightened hygiene awareness and habit persistence of regularly using surface care as part of stringent cleaning routines since the pandemic, demand for surface care, especially products with antibacterial and sanitising properties, will continue to grow over the forecast period. In particular, surface care offering convenience and versatility, such as multi-purpose cleaners, all purpose cleaning wipes and home care disinfectants, will perform well.
A new product group could emerge within surface care over the forecast period, in line with the rising pet population in South Korea, with the latter gaining momentum since the pandemic as consumers adopted animal companions during an unsettling and anxious period. While there are many brands that sell surface care products marketed as suitable for use on surfaces inhabited by pets, most of them are by small players, which limits visibility in addition to lack of confidence amongst consumers in terms of quality.
The distribution of surface care is dominated by store-based retailing in South Korea, with hypermarkets remaining the largest distribution channel as it offers a one-stop shopping solution for consumers when they visit these stores to purchase their groceries. Surface care tends to be positioned on the ends of retailers’ aisles, where these products tend to attract consumers with discount promotions.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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