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Learn moreFeb 2021
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The emergence of the pandemic in South Korea heightened local consumers’ awareness of the need to follow stricter cleaning routines and maintain higher standards of hygiene in the living environment. This supported a notable upturn in demand for surface care in 2020 for many products, while particular attention was paid to kitchens and bathrooms as major areas of concern in terms of bacteria build-up, supporting sales of bathroom cleaners, drain openers, home care disinfectants and kitchen cleaners.
Whilst offering a wide range of surface care, modern grocery retailers is no longer the dominant distribution channel for this category in South Korea, gradually losing share to smaller formats. Remaining stable for much of the review period, e-commerce received a major boost to sales in 2020 due to the pandemic and making it the second largest channel for surface, as consumers reduced their visits to physical retailers due to fears over exposure to the virus.
LG Household & Health Care strengthened its convincing leadership of surface care in 2020 through its popular brand Homestar, with second-ranked KMPC Co Ltd (Nano Silver Step) the only other player to hold double-digit value share overall. Homestar benefits from strong brand identity and good relationships with distribution channels.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in South Korea with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Surface Care industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.
The Surface Care in South Korea market research report includes:
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.