An increasing number of wipe products are expected to launch in surface care over the forthcoming period. Eco-friendly variants will also emerge as consumers seek out wipes with a lower environmental footprint, including less waste and packaging.
Surface care products with specific cleaning purposes, such as for the bathroom, kitchen and floor, are expected to become more attractive in the forthcoming years. Consumers are seeking more effective and robust formulas that target dirt and problem areas in specific rooms much better than a multipurpose cleaner, which offer a generic solution.
Home care disinfectants are expected to remain an attractive proposition to consumers. Thanks to improved formulas and higher effectiveness, consumers will continue to use these products for the prevention of viruses, including COVID-19 and other common ones.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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