In 2021, Hungarian consumers continued to engage in more frequent surface cleaning due to personal health concerns, despite the slowdown of COVID-19 in the year. There was particular demand for strongly effective products with antibacterial features, which continued to boost sales of home care disinfectants in 2021.
In many households, multi-purpose cleaners which many favour amid busy lifestyles that leave less time for shopping were bought in advance to make sure they are always at hand when needed. Product format expansion towards more convenient spray form was seen, which attracted more consumers.
Well-known multinational companies continue to lead surface care in Hungary in 2021. The leading player, Unilever, offers numerous popular products under Cif, Domestos, Flóraszept and Savo.
Whilst the impact of COVID-19 is expected to weaken over the course of the forecast period, rising consumer health awareness and frequent cleaning habits are set to continue. Increasingly hygiene-conscious consumers are used to cleaning and disinfecting their homes in order to avoid the spread of germs and viruses.
Convenient products for household cleaning such as spray formats within surface care cleaners are expected to gain importance amongst consumers with increasingly busy lifestyles. Spray formats have gained strong sales share recently, benefiting from the convenience trend, with more products that are quicker and easier to use expected to be launched.
Impregnated wet wipes was a major game-changer within home care over the review period, and sales are expected to record further double-digit growth over the forecast period as consumers with increasingly busy lifestyles will prefer easy-to-use and time-saving cleaning solutions. The multifunctional useability of all-purpose cleaning wipes makes them a good everyday solution not only at home, but also at work, or on the go.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Surface Care industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!