Consumers sought efficiency in terms of surface care and home care detergents in 2018 as the premiumisation trend continued to develop, whilst demonstrating a degree of trust towards brands with which they have had positive experiences. Innovation in terms of electric appliances designed to make cleaning easier, such as spray mops, grew in popularity in 2018.
Natural product composition and application which helps make cleaning more convenient are increasingly in demand in surface care. Even more importantly, surface care products which make the use of chemical-based detergents obsolete are highly popular, such as window/glass wipes which can both polish and clean without the need to use a detergent.
Online sales gained in popularity in 2018 as consumers sought greater convenience by having larger detergent packs delivered to their homes. Shoppers are also seeking added-value products such as those with eco-friendly properties or their favourite brands which are more difficult to find, as well as products which consumers feel are overpriced.
Increasingly sophisticated promotion and advertising are expected to be witnessed over the forecast period within surface care. Better product placement in stores (using specialised stands), sponsoring TV shows and improving online marketing, such as with YouTube advertising and social media engagement, are all set be developed.
Innovations are anticipated to focus on disinfectant properties and germ removal claims, while offering convenient product application onto surfaces. Multi-purpose cleaners may also become more visible, while major brands will likely seek to enter new categories or surface types.
Price promotions are expected to become less intense over the forecast period as retailers adapt new discounting strategies by offering lower discounts over shorter periods of time. Nonetheless, Slovak consumers compare prices and actively seek the best prices for their favourite brands, buying multiple packages when available at the right price.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Slovakia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Surface Care industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Surface Care in Slovakia market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Home Care market research database.