Surface care is expected to remain important for Mexican households going forward as they continue to maintain high standards of cleanliness and hygiene in the aftermath of the COVID-19 crisis. The category is therefore set to continue to record steady volume growth throughout the forecast period, with all types of surface care (with the exception of drain openers) predicted to achieve an increase in demand.
As in 2022, eco-friendly brands will continue to gain shelf space, boosted by the entry of new players to the market. While this expected to remain a niche area of surface care, due to the relatively high prices commanded by these products, a growing number of consumers are looking for alternatives that are kind to the environment.
Given the heightened hygiene awareness amongst Mexicans since the emergence of the pandemic, the leading players are likely to continue to focus on innovating and marketing the effectiveness of their surface care products to attract consumers’ attention. Cloralex, which is a well-known surface care brand in Mexico, has a “Cloralex Institute”, which consists of a group of specialists, including those from the chemical industry, as well as doctors with different specialisations, which offer advice to consumers on how to protect and disinfect their homes to avoid contagion from viruses such as COVID-19.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See All of Our DefinitionsThis report originates from Passport, our Surface Care research and analysis database.
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