Surface Care in Mexico

2020 IMPACT

Consumers focus on household hygiene during the COVID-19 pandemic

The importance of household hygiene was widely covered across the globe during the COVID-19 pandemic, with reports stressing the importance of keeping all surfaces clean as the virus is able to live on certain surfaces for as long as 48 hours. Many Mexican households clearly took these warnings on board in 2020 and focused their surface care budgets on products which offer high levels of protection from viruses and bacteria.

Multi-purpose cleaners remain popular as household budgets are squeezed

Whilst consumers sought to maintain high levels of cleanliness and hygiene on all surfaces in their homes in order to avoid the risk of contagion from the virus, many household budgets were severely squeezed due to job losses, business closures and other financial impacts of the pandemic. Many therefore opted for multi-purpose cleaners to maintain hygienic surfaces, rather than spending on several specialist surface cleaners such as window/glass cleaners or scouring agents.

Players stress the antibacterial properties of their brands

Given the global warnings around the importance of household cleanliness and hygiene, it is not surprising that players began to focus on the antibacterial properties of the brands in 2020. Industrias AlEn, for example, began to focus on the “antibacterial power” of its Pinol range by placing a sticker on the products featuring the claim of “eliminates 99.

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