Executive Summary

Feb 2019
PROSPECTS
Consumer demand for surface care remains solid

Surface care is highly valued by local consumers and is used widely on a daily basis. The most commonly used items are home care disinfectants and multi-purpose cleaners that are used by most households in the country for general daily housecleaning.

Wipes format starting to emerge

Cleaning wipes are starting to appear more regularly in select modern grocery retailers in the Dominican Republic. Overall, their size remains small relative to overall surface care, but they hold tremendous growth potential.

COMPETITIVE LANDSCAPE
Colgate-Palmolive strengthens leadership of surface care in 2018

The Fabuloso brand of Colgate Palmolive continued to lead surface care in 2018, gaining further value share. Unilever’s flagship brand, Mistolín, also performed well, retaining its second position.

Private label continues its expansion in surface care

Over the review period, modern grocery retailers continued to stock their shelves with private label surface care, at the expense of branded products that retail for higher prices. Many of the private label surface care products are manufactured locally and are priced very competitively for consumers.

International brands lead category

Over the review period, international brands in the country continued to dominate surface care. Foreign companies offer consumers trusted names and established brand recognition, and generally have greater resources to leverage and build brand identity in an effective manner.

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Surface Care in Dominican Republic

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Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Dominican Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in Dominican Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in Dominican Republic market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Surface Care in Dominican Republic?
  • What are the major brands in Dominican Republic?
  • What are the fastest growth categories within surface care?
  • What are the key new product launches in the polishes market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Surface Care in Dominican Republic - Category analysis

HEADLINES

PROSPECTS

Consumer demand for surface care remains solid
Wipes format starting to emerge

COMPETITIVE LANDSCAPE

Colgate-Palmolive strengthens leadership of surface care in 2018
Private label continues its expansion in surface care
International brands lead category

CATEGORY DATA

Table 1 Sales of Surface Care by Category: Value 2013-2018
Table 2 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Surface Care: % Value 2014-2018
Table 4 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 5 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

Home Care in Dominican Republic - Industry Overview

EXECUTIVE SUMMARY

Demand for home care remains solid
Private label continues to expand
International brands lead home care
No major changes observed in terms of home care distribution
Growth in home care to remain steady over the forecast period

MARKET INDICATORS

Table 7 Households 2013-2018

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources