As most major product categories are moving towards maturity and the landscape is heavily saturated with different categories and brands, growth in surface care is set to slow down considerably. Negative demographic tendencies are additionally set to limit the future growth potential of surface care.
Naturally, all product areas within surface care are projected to return to similar performances seen over the review period. As the impact of the pandemic lessens, consumers will return to their pre-pandemic daily routines, spending less time at home and cleaning less frequently.
Along with the changing consumer preferences when it comes to flooring and carpeting, wash and wax cleaners is set to achieve the fastest retail volume and value growth over the forecast period. The trend of less carpeting and growing preference for wooden floors in households rather than laminates are set to benefit the category's future growth.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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