A continuation of the high inflationary environment seen in 2022 could put further strain on household budgets. This will likely inform consumer behaviour and influence their purchasing decisions.
A growing feature over the forecast period is likely to be a growing presence of concentrated refill packs. For example, 2021 saw the successful launch of Jif multi-purpose cleaners in a 70ml refill pack, which was comprised of a concentrated formula designed to be mixed with water.
There has been a fundamental behavioural change since the COVID-19 pandemic which will likely continue to inform new product development and demand within surface care in Sweden over the forecast period. There will likely remain an elevated emphasis on cleanliness, hygiene and healthy living, and this should ensure there remains a stable demand for surface care, even as economic pressures take their toll.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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