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Country Report

Surface Care in

Surface Care in Sweden

17 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Minimising the chore of cleaning drives innovation

Time is increasingly a crucial commodity for today’s consumers and is something that more and more people are willing to buy (or pay to save). Therefore, removing the chore from cleaning is the main driver of innovation in surface care.

Circular economy ideals shape product and packaging development

A noteworthy trend in product and packaging innovation is the more efficient use of resources, maximising their inherent value, and recovering and recycling their usage. A case in point is the 2017 launch of the aforementioned Grumme Vips.

Packaging design becoming more important

71% of the Swedish population live in one- or two-person households. These households typically reside in confined or limited living spaces.

COMPETITIVE LANDSCAPE

Innovation underpins Colgate-Palmolive’s leadership position

Colgate-Palmolive leads value sales in surface care with its Ajax brand. Ajax is a recognisable brand name for Swedish consumers, and is widely available across grocery retailing sales channels.

Private label quick to mimic the innovation lead of brands

Private label’s value share of surface care is growing, thanks to its ability to quickly mimic the innovation lead of brands. The private label of the grocery retailer group ICA, for instance, bears strong similarities to the product offering of brands and includes “power cleaning” innovations, eco-label certified products, fragrance-free products and convenient packaging solutions such as trigger-spray closures.

Private label’s ability to mimic as well as drive innovation poses a challenge for brands

This ability to quickly mimic brand innovation and to be also a driver of innovation is changing consumer perceptions of private label and lowering the perceived quality differential between private label and brands. This represents a significant challenge for brands going forward as its lowers their ability to add price premiums to new product innovations.

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Samples

Surface Care Market Sample Report Surface Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in Sweden market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Surface Care in Sweden?
What are the major brands in Sweden?
What are the fastest growth categories within surface care?
What are the key new product launches in the polishes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Surface Care in Sweden - Category analysis

HEADLINES

PROSPECTS

Minimising the chore of cleaning drives innovation

Circular economy ideals shape product and packaging development

Packaging design becoming more important

COMPETITIVE LANDSCAPE

Innovation underpins Colgate-Palmolive’s leadership position

Private label quick to mimic the innovation lead of brands

Private label’s ability to mimic as well as drive innovation poses a challenge for brands

CATEGORY DATA

Table 1 Sales of Surface Care by Category: Value 2012-2017
Table 2 Sales of Surface Care by Category: % Value Growth 2012-2017
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Surface Care: % Value 2013-2017
Table 6 LBN Brand Shares of Surface Care: % Value 2014-2017
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2017
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2017
Table 9 Forecast Sales of Surface Care by Category: Value 2017-2022
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022

Home Care in Sweden - Industry Overview

EXECUTIVE SUMMARY

Issues of sustainability driving growth

Going to war with bacteria

Fragmenting the grocery basket to give online full power

Swedes acceptant of private label

New family dynamics impacting product development and consumer targeting

MARKET INDICATORS

Table 11 Households 2012-2017

MARKET DATA

Table 12 Sales of Home Care by Category: Value 2012-2017
Table 13 Sales of Home Care by Category: % Value Growth 2012-2017
Table 14 NBO Company Shares of Home Care: % Value 2013-2017
Table 15 LBN Brand Shares of Home Care: % Value 2014-2017
Table 16 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 17 Distribution of Home Care by Format: % Value 2012-2017
Table 18 Distribution of Home Care by Format and Category: % Value 2017
Table 19 Forecast Sales of Home Care by Category: Value 2017-2022
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Surface Care in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Minimising the chore of cleaning drives innovation

Circular economy ideals shape product and packaging development

Packaging design becoming more important

COMPETITIVE LANDSCAPE

Innovation underpins Colgate-Palmolive’s leadership position

Private label quick to mimic the innovation lead of brands

Private label’s ability to mimic as well as drive innovation poses a challenge for brands

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Surface Care in Sweden - Category analysis

HEADLINES

PROSPECTS

Minimising the chore of cleaning drives innovation

Circular economy ideals shape product and packaging development

Packaging design becoming more important

COMPETITIVE LANDSCAPE

Innovation underpins Colgate-Palmolive’s leadership position

Private label quick to mimic the innovation lead of brands

Private label’s ability to mimic as well as drive innovation poses a challenge for brands

CATEGORY DATA

Home Care in Sweden - Industry Overview

EXECUTIVE SUMMARY

Issues of sustainability driving growth

Going to war with bacteria

Fragmenting the grocery basket to give online full power

Swedes acceptant of private label

New family dynamics impacting product development and consumer targeting

MARKET INDICATORS

MARKET DATA

SOURCES

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