The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreFeb 2019
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The common theme shaping the direction of innovation is making cleaning less of a chore. This is because households lead increasingly busy lifestyles and typically view surface cleaning as time-consuming and unpleasant.
Consumers desire versatility in their choice of surface care. To this end, manufacturers are complementing the core attribute of their products with secondary claims, increasing the perceived value proposition of their offering in the eyes of consumers.
Growing consumer awareness of the importance of a safe and healthy living environment is driving demand for surface care products that are natural, non-toxic and eco-friendly. This addressing of sustainability concerns was highlighted by several natural ingredient launches in 2018.
Colgate-Palmolive AB, the owner of the Ajax brand, leads value sales. Ajax is widely available across the grocery retailing sales channel, and the brand markets numerous products across the surface care categories.
Reckitt Benckiser continues to increase its value share, as the claims of its Cillit Bang brand being faster acting and more effective find favour with a greater proportion of households. The marketing of Cillit Bang is also proving to be effective in catching the attentions of consumers.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Sweden with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Surface Care industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.
The Surface Care in Sweden market research report includes:
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.