Surface care registered a boon in 2020, with healthy value growth, as people cleaned homes extensively in order to remove any possible residue of the COVID-19 virus. In 2021, as more about the virus became known, people were less concerned about COVID-19 spreading on surfaces and there was much less of the frenzied cleaning.
Croatian player Saponia continued to lead surface care in Bosnia and Herzegovina in 2021, ahead of several multinationals. Closely behind Saponia are Unilever and Colgate-Palmolive, with other multinational, SC Johnson Wax a good bit behind.
Home care wipes, floor cleaning systems and scouring agents were the only surface care products to register a decline in value sales in 2021. The decline of home care wipes and floor cleaning systems comes after the very strong growth in 2020, when many consumers panic bought these products.
Due to maturity of the leading surface care products such as multi-purpose cleaners, scouring agents and window/glass cleaners, surface care is set to slow down its growth noticeably over the forecast period. Also, population decline will lead to lower volume growth.
The product specialisation trend is visible in Bosnia and Herzegovina in surface care, with products for specific purposes continuing to gain popularity. For example, though multi-purpose cleaners are the largest product area, floor cleaners will record higher value growth over the forecast period.
Sales of surface care products via e-commerce channels are set to double over the forecast period. This growth is set to be in direct correlation with the rapid expansion of the channel arising from the 2020 lockdowns.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Surface Care industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!