Surface care registered a boon in 2020, with healthy value growth, as people cleaned homes extensively in order to remove any possible residue of the COVID-19 virus. In 2021, as more about the virus became known, people were less concerned about COVID-19 spreading on surfaces and there was much less of the frenzied cleaning.
Croatian player Saponia continued to lead surface care in Bosnia and Herzegovina in 2021, ahead of several multinationals. Closely behind Saponia are Unilever and Colgate-Palmolive, with other multinational, SC Johnson Wax a good bit behind.
Home care wipes, floor cleaning systems and scouring agents were the only surface care products to register a decline in value sales in 2021. The decline of home care wipes and floor cleaning systems comes after the very strong growth in 2020, when many consumers panic bought these products.
Due to maturity of the leading surface care products such as multi-purpose cleaners, scouring agents and window/glass cleaners, surface care is set to slow down its growth noticeably over the forecast period. Also, population decline will lead to lower volume growth.
The product specialisation trend is visible in Bosnia and Herzegovina in surface care, with products for specific purposes continuing to gain popularity. For example, though multi-purpose cleaners are the largest product area, floor cleaners will record higher value growth over the forecast period.
Sales of surface care products via e-commerce channels are set to double over the forecast period. This growth is set to be in direct correlation with the rapid expansion of the channel arising from the 2020 lockdowns.
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Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See All of Our DefinitionsThis report originates from Passport, our Surface Care research and analysis database.
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