Multi-purpose cleaners is set to record further positive growth over the forecast period, largely driven by hygiene trends that continue to emerge in the South African market. The category is expected to continue benefitting from its multifunctional characteristics as it can be used for various household cleaning tasks in bathrooms and kitchens, among other areas.
Greater time spent at home compared to pre-pandemic levels, combined with increased frequency in cooking and cleaning, is expected to continue benefitting surface care in the coming years. Many local consumers will continue to spend time at home as flexible working measures remain relevant.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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