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Country Report

Surface Care in

Surface Care in Vietnam

15 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Improved living standards drive demand for surface care

Thanks to the availability of information via the media, Vietnamese consumers' awareness of health issues has been enhanced significantly, especially in urban areas. Key players in the category have thus introduced surface care products which are claimed to be able to eliminate 99% bacteria.

Concentrated products see considerable interest among consumers

Urban consumers in the middle and high-income segments usually have Western-style kitchens, which require regular cleaning to maintain their condition and prevent surface from getting stains. As a result, demand for highly effective concentrated surface care products, which require less effort to use, has increased.

More consumers in urban areas start purchasing surface care products online

With internet retailers having established themselves over the review period, a growing number of consumers, particularly young professionals, often browse for products online, including surface care products. They often search forums online to get information before making a final purchase on the basis of price, quality and brand name.

COMPETITIVE LANDSCAPE

Unilever Vietnam International Co Ltd leads the category

Unilever Vietnam International Co Ltd continues to lead surface care, with its popular brands Cif and Sunlight, which are backed by significant financial resources and aggressive marketing activities. The company’s brands have a high degree of loyalty among Vietnamese consumers, and also benefit from to its strong distribution network throughout the country.

New international players are attempting to use mergers and acquisitions to quickly enter the category

In early 2017, Earth Chemical Corp, a Japanese player, announced an offer of USD80 million to acquire the domestic player AMG Vietnam Co Ltd. Earth Chemical Corp aims to use the deal to speed up entry into the category and expand to the Mekong region by taking advantage of the existing facilities of AMG Vietnam Co Ltd.

Distribution networks play a vital role in increasing category presence and sales

Surface care products are still mainly consumed in urban areas, but players in the category are trying to expand their distribution networks into rural areas by cooperating with both modern and traditional retailers. This is in its early stages, and currently the main method to drive sales in rural areas is to offer attractive promotional programmes.

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Samples

Surface Care Market Sample Report Surface Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Surface Care in Vietnam?
What are the major brands in Vietnam?
What are the fastest growth categories within surface care?
What are the key new product launches in the polishes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Surface Care in Vietnam - Category analysis

HEADLINES

PROSPECTS

Improved living standards drive demand for surface care

Concentrated products see considerable interest among consumers

More consumers in urban areas start purchasing surface care products online

COMPETITIVE LANDSCAPE

Unilever Vietnam International Co Ltd leads the category

New international players are attempting to use mergers and acquisitions to quickly enter the category

Distribution networks play a vital role in increasing category presence and sales

CATEGORY DATA

Table 1 Sales of Surface Care by Category: Value 2012-2017
Table 2 Sales of Surface Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Surface Care: % Value 2013-2017
Table 4 LBN Brand Shares of Surface Care: % Value 2014-2017
Table 5 Forecast Sales of Surface Care by Category: Value 2017-2022
Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022

Home Care in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Home care sees steady growth in 2017 due to increasing incomes

Internet retailing is showing potential

Major international players dominate the home care market

Product developments are affected by concerns about health issues

The home care market is predicted to register stable growth in the forecast period

MARKET INDICATORS

Table 7 Households 2012-2017

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2012-2017
Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home Care: % Value 2013-2017
Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 13 Distribution of Home Care by Format: % Value 2012-2017
Table 14 Distribution of Home Care by Format and Category: % Value 2017
Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Surface Care in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Improved living standards drive demand for surface care

Concentrated products see considerable interest among consumers

More consumers in urban areas start purchasing surface care products online

COMPETITIVE LANDSCAPE

Unilever Vietnam International Co Ltd leads the category

New international players are attempting to use mergers and acquisitions to quickly enter the category

Distribution networks play a vital role in increasing category presence and sales

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Surface Care in Vietnam - Category analysis

HEADLINES

PROSPECTS

Improved living standards drive demand for surface care

Concentrated products see considerable interest among consumers

More consumers in urban areas start purchasing surface care products online

COMPETITIVE LANDSCAPE

Unilever Vietnam International Co Ltd leads the category

New international players are attempting to use mergers and acquisitions to quickly enter the category

Distribution networks play a vital role in increasing category presence and sales

CATEGORY DATA

Home Care in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Home care sees steady growth in 2017 due to increasing incomes

Internet retailing is showing potential

Major international players dominate the home care market

Product developments are affected by concerns about health issues

The home care market is predicted to register stable growth in the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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