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Learn moreFeb 2021
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Due to the outbreak of COVID-19 in 2020, surface care is set to see a boost in value growth, rising from 9% to 13%, as consumers stockpiled cleaning goods. With Vietnamese consumers spending more time in the household, while being more aware of cleanliness and hygiene, new cleaning habits were installed, leading to a higher demand for surface care products.
The market for surface care in Vietnam is still dominated by global brands, with Unilever leading in 2020. During the outbreak of COVID-19, big brands improved their sales by implementing strong discounts.
Local companies increased their presence in the natural and ingredients-safe-for-baby space. In 2020, Lixco, after its massive success with the hand gel cleanser brand ON1, introduced the same brand name in floor care.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Vietnam with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Surface Care industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.
The Surface Care in Vietnam market research report includes:
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Why buy this report?
This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.