Surface care is expected is maintain solid but slowing retail volume and current value growth over the forecast period. Floor cleaners is set to remain by far the largest category in value terms throughout the forecast period, although multipurpose cleaners and bathroom cleaners are expected to see higher growth rates from a lower base.
Due to its strong lead with the brands Sunlight, Cif and Vim at the end of the review period, Unilever is expected to maintain its leading position in surface care in value terms in the coming years. The company’s nationwide distribution and superior marketing resources are major reasons for its very strong lead in surface care, along with the regular launch of new products.
Changes are being seen in consumers’ shopping behaviour, as they increasingly tend to prefer to buy multiple home care products at one time in one store. This means that more shopping that is currently carried out in small local grocers is expected to shift to modern store-based trade channels such as supermarkets or mini supermarkets, even in rural areas, along with the expansion of such outlets, as consumers can buy different home care items from one store.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See All of Our DefinitionsThis report originates from Passport, our Surface Care research and analysis database.
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