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Country Report

Surface Care in

Surface Care in Vietnam

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Consumers stock up on surface cleaners during the COVID-19 outbreak

Due to the outbreak of COVID-19 in 2020, surface care is set to see a boost in value growth, rising from 9% to 13%, as consumers stockpiled cleaning goods. With Vietnamese consumers spending more time in the household, while being more aware of cleanliness and hygiene, new cleaning habits were installed, leading to a higher demand for surface care products.

Global players discount their offerings during COVID-19, aiding sales

The market for surface care in Vietnam is still dominated by global brands, with Unilever leading in 2020. During the outbreak of COVID-19, big brands improved their sales by implementing strong discounts.

Lixco launches a floor care product, as local companies improve their natural offerings

Local companies increased their presence in the natural and ingredients-safe-for-baby space. In 2020, Lixco, after its massive success with the hand gel cleanser brand ON1, introduced the same brand name in floor care.

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Surface Care Market Sample Report Surface Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Surface Care in Vietnam?
What are the major brands in Vietnam?
What are the fastest growth categories within surface care?
What are the key new product launches in the polishes market?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Surface Care in Vietnam - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Consumers stock up on surface cleaners during the COVID-19 outbreak

Global players discount their offerings during COVID-19, aiding sales

Lixco launches a floor care product, as local companies improve their natural offerings

RECOVERY AND OPPORTUNITIES

Heightened interest in cleanliness drives growth across the forecast period

Multi-purpose cleaning products and rising use of natural ingredients boosts sales

Share in e-commerce increases as urban consumers appreciate the convenience of the platform

CATEGORY DATA

Table 1 Sales of Surface Care by Category: Value 2015-2020
Table 2 Sales of Surface Care by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Surface Care: % Value 2016-2020
Table 4 LBN Brand Shares of Surface Care: % Value 2017-2020
Table 5 Forecast Sales of Surface Care by Category: Value 2020-2025
Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025

Home Care in Vietnam - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

Chart 1 Home Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Home Care Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 7 Households 2015-2020

MARKET DATA

Table 8 Sales of Home Care by Category: Value 2015-2020
Table 9 Sales of Home Care by Category: % Value Growth 2015-2020
Table 10 NBO Company Shares of Home Care: % Value 2016-2020
Table 11 LBN Brand Shares of Home Care: % Value 2017-2020
Table 12 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 13 Distribution of Home Care by Format: % Value 2015-2020
Table 14 Distribution of Home Care by Format and Category: % Value 2020
Table 15 Forecast Sales of Home Care by Category: Value 2020-2025
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Surface Care in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Consumers stock up on surface cleaners during the COVID-19 outbreak

Global players discount their offerings during COVID-19, aiding sales

Lixco launches a floor care product, as local companies improve their natural offerings

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Surface Care in Vietnam - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Consumers stock up on surface cleaners during the COVID-19 outbreak

Global players discount their offerings during COVID-19, aiding sales

Lixco launches a floor care product, as local companies improve their natural offerings

RECOVERY AND OPPORTUNITIES

Heightened interest in cleanliness drives growth across the forecast period

Multi-purpose cleaning products and rising use of natural ingredients boosts sales

Share in e-commerce increases as urban consumers appreciate the convenience of the platform

CATEGORY DATA

Home Care in Vietnam - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

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