Executive Summary

Feb 2019
PROSPECTS
Increase in multipurpose products

There was an increase in the number of multipurpose products on offer in 2018, which was also largely driven by changes within households in the country in recent years. Whereas in previous years it was common for the younger population to live with their families until marriage, and then set up their own households, recently there has been a trend in that younger adults are leaving home to live elsewhere alone or with partners when they can afford to do so, and at a younger age.

Changes in living choices expected to continue, widening consumer base

That change in living choices, is expected to continue to increase, widening the consumer base and resulting in increased sales of multipurpose products. It may negatively impact some specific surface care products, which consumers have a hard time choosing from amongst what is available.

Home care disinfectants the biggest category in value sales

Home care disinfectants continued to account for the most value and volume sales of surface care in Uruguay in 2018. Despite its maturity this category enjoyed strong volume and especially value growth in 2018.

COMPETITIVE LANDSCAPE
International companies lead surface care value sales

International companies Electroquímica and Colgate-Palmolive continued to lead surface care value sales in 2018. SC Johnson & Son and Unilever were also amongst the leading players in the category.

Advertising presence for surface care products is strong given the competitive landscape

Surface care products are widely advertised in different media in the Uruguay. The leading companies tend to advertise their products such as Fabuloso (Colgate-Palmolive) or Mr Músculo and Lysoform (SC Johnson & Son) on TV; Electroquímica advertises Ayudín and Poett continuously.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Surface Care in Uruguay

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Uruguay with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Surface Care industry in Uruguay, our research will save you time and money while empowering you to make informed, profitable decisions.

The Surface Care in Uruguay market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Surface Care in Uruguay?
  • What are the major brands in Uruguay?
  • What are the fastest growth categories within surface care?
  • What are the key new product launches in the polishes market?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Surface Care in Uruguay - Category analysis

HEADLINES

PROSPECTS

Increase in multipurpose products
Changes in living choices expected to continue, widening consumer base
Home care disinfectants the biggest category in value sales

COMPETITIVE LANDSCAPE

International companies lead surface care value sales
Advertising presence for surface care products is strong given the competitive landscape

CATEGORY DATA

Table 1 Sales of Surface Care by Category: Value 2013-2018
Table 2 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Surface Care: % Value 2014-2018
Table 6 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 7 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

Home Care in Uruguay - Industry Overview

EXECUTIVE SUMMARY

Consumer preferences towards home care products are changing
Increases in one-person houses impacting the local market
Few companies positioned as leaders amongst home care brands
Supermarkets remains the preferred channel for the majority of consumers
Changes in consumer preferences will impact total sales

MARKET INDICATORS

Table 9 Households 2013-2018

MARKET DATA

Table 10 Sales of Home Care by Category: Value 2013-2018
Table 11 Sales of Home Care by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Home Care: % Value 2014-2018
Table 13 LBN Brand Shares of Home Care: % Value 2015-2018
Table 14 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 15 Distribution of Home Care by Format: % Value 2013-2018
Table 16 Distribution of Home Care by Format and Category: % Value 2018
Table 17 Forecast Sales of Home Care by Category: Value 2018-2023
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources