Surface care recorded strong retail value and volume growth in Uruguay in 2020. COVID-19 accelerated the general trend towards elevated hygiene-consciousness among consumers, benefiting sales of surface care products, particularly home care disinfectants and products such as Lysoform (SC Johnson & Son de Uruguay SA).
Demand for surface care products in Uruguay is largely driven by changes within households in the country in recent years. Whereas in previous years it was common for the younger population to live with their families until marriage, and then set up their own households, recently there has been a trend towards younger adults leaving home to live elsewhere alone or with partners when they can afford to do so, and at a younger age.
SC Johnson & Son de Uruguay took over leadership in surface care from Colgate-Palmolive Inc in 2020 thanks to its Lysoform brand which is strongly associated with disinfection in the country. COVID-19 boosted demand for home care disinfectants, leading to a significant increase in Lysoform sales in 2020 and SC Johnson & Son de Uruguay’s value share as a consequence.
The trend of hygiene-consciousness that COVID-19 triggered will remain in the forecast period. Disinfection will therefore continue to remain the main attribute that consumers seek in surface care.
Many Argentinians travel to Uruguay during the summer period, providing a welcome boost to the Uruguayan economy. As a result, some brands which are not so popular among local consumers enjoy sales peaks during the summer.
Private label has been growing in prominence in some surface care product areas in Uruguay in recent years. Ta-Ta, one of the largest modern grocery retailers in the country, has been seeking to position itself as an alternative to mainstream brands in several surface care product areas.
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This report originates from Passport, our Surface Care research and analysis database.
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