Surface care is expected to see ongoing positive growth, in both value and volume terms, over the forecast period. The strong home hygiene trends, which were enhanced during the era of the pandemic, are a major driver for this, with products with disinfection qualities continuing to prove popular, along with those which offer pleasant fragrances – thus combining two key trends seen in Thailand home care.
All the popular subcategories in surface cleaners are expected to see positive value and volume growth over the forecast period, including bathroom cleaners, floor cleaners, home care disinfectants, kitchen cleaners, and multi-purpose cleaners. Those which offer the most efficient cleaning and disinfecting solutions, along with those which can be multi-use, are expected to see maintained consumer interest.
Surface care products with green formulations will continue to attract attention over the forecast period, such as seen with the aforementioned bio-home and Soganics brands. It is also likely that new brands will enter this space.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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