Surface care products are considered a basic consumer good for maintaining household cleanliness and hygiene. Despite shrinking budgets and hiking consumer prices, consumers can only partially cut down on the need for such products.
Active urban consumers are becoming more preoccupied with health and prevention when using chemicals for home care while striving to live eco-friendly lives, reducing their environmental footprint and consuming responsibly. The problem of accumulating waste aggravates more and more, and thus, the concept of using non-recyclable materials and non-soluble toxins will be challenged, even in the mass production of home care products.
Procter & Gamble Bulgaria recently introduced Swiffer on the Bulgarian landscape, launching the product through a high-quality television advertising campaign, and gaining brand awareness and consumer interest. The product has been marketed and promoted for its convenience and ease of use.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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