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Learn moreFeb 2021
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The emergence of the pandemic in Kenya resulted in a further upturn in demand for surface care in 2020, as local consumers paid greater attention to hygiene and engaged in more stringent cleaning of their homes in an attempt to reduce germs and bacteria. Prior to the pandemic, growing demand from amongst affluent, urban consumers had been noted for more specific surface care or products that were friendlier both to the environment and health of the user due to the use of fewer harmful chemicals whilst remaining effective, driving sales of bathroom, kitchen or floor cleaners.
While e-commerce was present as a distribution channel for Kenyan surface care before the emergence of the pandemic, it held relatively low value share overall, with supermarkets dominating sales. However, a greater shift towards e-commerce was noted in 2020, following the government’s restrictions and guidelines to curb the virus.
Surface care remained a fairly consolidated competitive landscape in 2020, with The London Oil Refining Co Ltd (Astonish) and SC Johnson & Sons Kenya Ltd (Mr Muscle) dominating value share, benefiting from wide distribution networks and strong consumer recognition.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Kenya with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Surface Care industry in Kenya, our research will save you time and money while empowering you to make informed, profitable decisions.
The Surface Care in Kenya market research report includes:
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.