Surface care is expected to register a positive performance over the forecast period as the numbers of Kenyan consumers that can afford to use surface care products in a regular basis are expected to increase significantly. This general trend is set to be underpinned by general economic growth and development and the full recovery of Kenya’s economy and society from the COVID-19 pandemic.
One of the key trends in surface care in recent years has been the major shift towards paying far more attention to personal hygiene and hygiene in the home among the population of Kenya. This initially stemmed from the COVID-19 pandemic, which elevated fears of contagion to unprecedented levels, resulting in a much greater focus on sanitation and disinfection in the home.
One trend which has the potential to support sales growth in surface care during the forecast period is the shift towards smaller pack sizes and, in particular, refill packs. In the past, it was common for consumers to buy traditional legacy surface care brands such as dental in larger packs, which were seen as representing better value for money.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Surface Care industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!