Inflationary pressures will shape consumption habits in surface care over the forecast period, in the short-term at least. Indeed, consumers will continue to face rising prices and lower spending power.
The environmental trends will be increasingly visible in the coming years, echoing certain changes in consumers’ lifestyles. The event of the pandemic inspired consumers to be more preoccupied with both their own health and wellness and environmental sustainability.
The growth of the online channel will be further supported by consumers’ desire to purchase products in larger quantities and thus obtain more value for their money, especially in the context of high inflation. In turn, players will also rapidly adapt to the online shift and ensure they capitalise on associated trends.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Surface Care
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.
See All of Our DefinitionsThis report originates from Passport, our Surface Care research and analysis database.
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