With purchasing power under pressure due to high inflation and the increased cost of borrowing, consumers will likely increasingly favour multipurpose products because they are more versatile and represent better value. Instead of buying different products for different uses many consumers will likely instead look to buy one product for multiple purposes, thereby allowing them to spend less money.
Sustainability is a trend that is here to stay, with businesses under pressure from the government and consumers to follow more sustainable business practices. Therefore, despite the increasing costs, companies will continue to explore all possibilities for reducing their carbon emissions, either through new formulas or through new packaging, such as the use of recycled/recyclable materials.
Private label will likely continue to increase its value share in surface care over the forecast period, with it being a strong alternative to manufacturer brands. Consumers are becoming less brand loyal and more trusting of the efficacy of private label products.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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