Sales of surface care are forecast to post positive growth in the forecast period in retail volume terms. Growth will likely be supported by widening household penetration for convenient but more expensive products that can offer quicker, easier and more efficient cleaning.
The growing focus on the environment is expected to put pressure on manufacturers to invest in research and development to create more environmentally-friendly ranges that meet the expectations of Swiss consumers. Although some manufacturers have already launched greener products and biodegradable formulas, much more needs to be done.
Surface care is a category that sees fierce competition and where there is a high level of promotional activity. This will likely continue over the forecast period, especially given the current economic context in which many consumers have seen a significant increase in the cost of living.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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