Surface care is projected to continue recording stable growth in retail volume terms over the forecast period, with consumers likely to remain conscious of the need to keep homes clean and hygienic, even as COVID-19 fears subside. In line with this disinfection is set to remain an important element of home care, with surface care products likely to be regarded as essential by a growing number of local consumers, especially wealthier consumers living in urban areas.
Multi-purpose cleaners is expected to remain the most dynamic surface care category over the forecast period, in retail volume terms. These products are growing in popularity with price-sensitive consumers in particular.
E-commerce has seen significant growth as a distribution channel for surface care since the outbreak of COVID-19, albeit from a low base. While consumers have started returning to shopping in small local grocers, supermarkets and other store-based retailers since the lifting of restrictions it is expected that e-commerce will retain its appeal and will continue to grow in importance during the forecast period.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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