Home care disinfectants was an even stronger performer than all purpose cleaning wipes in 2020, recording triple-digit retail volume growth. However, unlike wipes, sales started to significantly decline in 2021, a trend which continued in 2022, with predictions for a further fall in 2023.
Sustainability and other environmental concerns continue to gain momentum within home care, particularly surface care. An increasing number of products claim to be biodegradable and compostable; many brands use recyclable and recycled components in their packaging, and refillable formats are no longer a rarity.
Macroeconomic projections do not look favourable for Chile in 2023, and consumers’ expectations are likely to be particularly pessimistic, further pushing them towards austerity. In this scenario, and considering that many products will likely continue their return to long-term trends (of declines), retail volume sales of surface care are not expected to drastically improve in 2023, apart from impregnated wet wipes and multi-purpose cleaners.
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Understand the latest market trends and future growth opportunities for the Surface Care industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
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