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Learn moreFeb 2021
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The emergence of COVID-19 had a very strong positive impact on the current retail value sales of surface care in 2020. As fear of the virus grew amongst consumers, they looked for products to clean and sanitise all surfaces inside their households.
In response to the surging demand for safe and effective surface care products, manufacturers and retailers took advantage of an existing regulation in Italy to speed up their launches in 2020. In the country, a regulation exists that allows for the approval process for some disinfectants to be speeded up in case of proven efficacy.
The performance of surface care products slightly varies in 2020. Smaller surface care products such as bathroom and kitchen cleaners, home care disinfectants, as well as multi-purpose cleaners faced strong current retail value growth considering the pandemic in 2020.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in Italy with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Surface Care industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.
The Surface Care in Italy market research report includes:
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.