Demand for surface care products is expected to fall over the forecast period. While the pandemic will have a lasting impact on consumer hygiene practices, with many habits set to remain in place in the coming years, Italians are now less fearful of contacting the COVID-19 virus than they were previously, with the result that usage of products such as homecare disinfectants will not be purchased as frequently.
Innovation will be at the forefront of manufacturer activity, with a continued focus on proven cleaning and hygiene properties. However, given the return to busier lifestyles, convenience will also be an important focus, as players develop packaging formats that are easier for consumers to use.
Consistent with trends across home care as a whole, sustainable products are expected to become more widely available over the forecast period, although given their higher unit prices, growth will be somewhat restricted by high inflation and the decreasing purchasing power of Italian consumers. Wipes, in particular, have always had a negative image amongst sustainably minded consumers, as they are designed for single use, as well as being made of materials that are not recyclable.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Surface Care industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Surface Care industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of multi-purpose, bathroom, oven , kitchen, window/glass, and floor cleaners, descalers, drain openers, scouring agents, household antiseptics and wipes.See All of Our Definitions
This report originates from Passport, our Surface Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!